The modern digital experience is very much a visual experience. It's through images that we tell our stories, market our products, impart news, and entertain — and forge an emotional connection with our customers. However, delivering today's increasingly image-rich experiences is fraught with complexity. It requires dozens of renditions to optimize an image for all the devices that customers are using, not to mention their current network connection. Without an automated system, it's a daunting task. Dynamic imaging technology is the solution.