Jerry Nichols breaks down the five crucial steps marketing teams must take to digital transformation. As the Global Head of Marketing Performance Management at SAP, Jerry speaks from his experience in creating accountability within SAP’S marketing team and how that has benefited the business.
In his deck, recently presented at the Digital Transformation Summit, Jerry explains in detail these five steps:
1. Establish Strategic Objectives
2. Define Success for Strategic Objectives
3. Identify Initiatives Supporting
4. Develop a Measurement Plan
5. Communicate Results
To learn how these steps brought success to SAP, and how you can help your organization digitally transform, download the PDF from Jerry’s presentation here.