In the world of Amazon, the future of retail may seem uncertain.
With a 57% decline in brick-and-mortar traffic over the last five years, increases in store closings, and a growing number of retail bankruptcies, todayís retailers face many challenges. The truth is that while you canít beat Amazon, you can survive in the digital era ó but you need a completely new strategy.
In this e-book, youíll learn:
- Why e-commerce alone canít save you
- Why 80% of store customers start their journey to your store online
- How the modern customer journey changes everything
- Which customers you need to captivate
- How to leverage digital to drive in-store sales