Customer experience is no longer a nice-to-have-it's a necessity. According to Forrester, 8 out of every 10 companues aspires to be great at customer experience but only 1 in 5 are actually achieving that.
When was the last time you assessed how your company is addressing its customer experience initiatives?
We live in the "age of everything", where every person object, and program is communicating 24-7-365. It's become cliche to say that the Internet has revolutionized our world, and that's because it has.
Customer experience at the enterprise level means turning your company into a friend and/or colleague of the customer - transforming the relationship via deep knowledge of the customer: not just what they've done but what they're doing now.
This eBook explores the hard questions you need to be asking yourself and your company in order to get started on or to accelerate your customer experience journey.
Are you ready?
Read to find out.