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Gartner MQ: Digital Marketing Analytics

White Paper Published By: Adobe
Adobe
Published:  Nov 09, 2017
Type:  White Paper

Marketing leaders are asking their analytics teams to provide better insights into customers, prospects and journeys, and a more accurate assessment of the impact of marketing tactics. Use this research to find a digital marketing analytics tool to support your needs.

This Magic Quadrant is intended for chief marketing officers (CMOs), marketing analytics and data science practitioners, and other digital marketing leaders involved in the selection of systems to support marketing analytics requirements.