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Modern Customer Service: Are You Outpacing Your Executive Peers?

White Paper Published By: Oracle
Oracle
Published:  Nov 27, 2017
Type:  White Paper
Length:  38 pages

Customer service has an opportunity to be a much more strategic weapon for businesses that understand its power. To do this means moving away from what has traditionally been viewed as a back-end operation and cost center to what is now being viewed as a brand-focused profit center. The primary driver of this sea change is engaged and empowered consumers, who want to get the answers to their questions anytime, anywhere, on any device they choose.