Amazon is the land of plenty. Itís easy to see why more consumers start their online product searches on Amazon than Google.
But with so many moving pieces to the Amazon puzzle, itís important to step back and see where your listings stand from your consumerís point of view. How does the results page break down? Do your products stand out? Or are they easy to miss? Most important, do your products even show up?
In this eBook, weíll break down the main components of the Amazon results pages and what they mean for retailers, including:
- Amazon search results
- Amazon Buy Box
- Advertising on Amazon