The marketing industry is unrecognizable from what it was 20 years ago. Social media has leveled the playing field between customers and marketers, and itís given way to an unprecedented variety of new platforms.
As a result, many CMOs are forced to play catch-up. They donít just have to change their customer experience strategies; they also have to restructure their teams and rewire their technologies.
Here are five valuable insights from CMOs from top organizations like IBM, Microsoft, Nasdaq, and LVMH on how they build marketing strategies of the future.
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