Not too long ago, successful selling was all about power suits, firm handshakes, a persuasive attitude and gut instinct. Since then, the underlying map to sales success has changed dramatically. Today, the rock stars of any sales team are the reps who rely on data instead of intuition, and tools instead of tales.
Read this article to learn how data and analytics enable sales reps and managers to improve sales productivity and more:
- Gain a better understanding of your leads and prospects and personalize your approach.
- Maximize the performance of new members of the sales team.
- Increase compensation effectiveness.
- Optimize territories.