The world isnít literally getting smaller, but youíd be forgiven for feeling that way. Customers around the world expect a consistent, on-brand experience on any device and in any country or language, and brands must face the challenge of delivering on that expectation.
Monotypeís latest eBook, Fluency Through Fonts, shows how a smart font strategy can help break down language barriers and lead to a smoother, more effective workflow for brands with a global audience.
Read the eBook to learn:
- Why fonts are crucial to strong customer loyalty and brand perception around the world
- How mobile has changed the way brands need to think about their global customers
- What problems can arise when your font library isnít developed in a strategic way