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Retail Personalization in the Age of the Mobile Shopper

White Paper Published By: SundaySky
SundaySky
Published:  Mar 06, 2018
Type:  White Paper
Length:  7 pages

The world is mobile. People communicate with each other on their mobile phones, they stay on schedule with the help of their smartwatches, and, perhaps most importantly, they interact with brands via mobile apps. Therefore, itís important for brands to focus on their mobile experiences.  To investigate the preferences and behaviors of consumers when using mobile applications within the U.S., SundaySky conducted an online survey with 226 total respondents.