Digital marketing tech spending is on the rise and it doesn't look like it's coming down soon. But is your brand investing in the right technologies?
Now more than ever, marketing teams are under pressure to do much more with much less time. We know it's hard to stay "in the know" for what the next big trends (and shiny objects) are going to be, so we've compiled the digital practices we've noticed to have the most potential to follow us into 2018. Take a peek to see if your digital tech spending is on trend, or getting lost in (marketing) space.