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> Oath > RYOT Studio: Content As King: Why Great Video Content is the key to Unlocking Hears and Minds
 

RYOT Studio: Content As King: Why Great Video Content is the key to Unlocking Hears and Minds

White Paper Published By: Oath
Oath
Published:  Mar 07, 2018
Type:  White Paper
Length:  13 pages

As advertisers seek to understand how best to communicate their brand story and values, it's imperative to understand how consumers are affected by different forms of communication.

We surveyed over 2,400 users to understand the impact of digital advertising formats on consumers' perception of brands and products. The findings indicate that people are largely impacted by branded video in premium formats (especially new, innovative technologies), and that this trend has stayed consistent, causing advertisers to spend more year after year on content marketing and video.

Learn more about how branded video is the best way to unlock the hearts and minds of your target audience.