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Marketing at Speed

White Paper Published By: Globality
Published:  Apr 05, 2018
Type:  White Paper
Length:  5 pages

Seeking higher-quality content at a faster pace, marketers hunt for specialised marketing agencies.

Marketers have to look beyond an agency of record (AOR) to find external partners with specialised capabilities that can help deliver value to their company. However, finding and vetting these new kinds of partners are significant challenges.