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The Path of Experience

White Paper Published By: Adobe
Adobe
Published:  Apr 23, 2018
Type:  White Paper
Length:  30 pages

The experience is your product. 

In a world of infinite choices, customer experience is the last true differentiator. The optimal shopping experience happens when the right content is presented to a customer at precisely the right time, no matter where they choose to engage. Read 'The Path of Experience' to learn the critical capabilities needed to drive seamless commerce experiences that keep customers coming back for more. 


Read the guide to learn: 
The role of dynamic merchandising in engaging customers 
Steps to create compelling customer experiences using audience segmentation and personalization 
Ways to scale customer experiences to create powerful connections, no matter the device or channel