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Crisis Communications in a Digital Age: A TrendKite PR Playbook

White Paper Published By: TrendKite
TrendKite
Published:  Apr 25, 2018
Type:  White Paper
Length:  7 pages

In the digital age, the internet brings a lot of fantastic things to the PR profession, opening new mediums, offering data-driven insights, and allowing new opportunities. But on the other side, it also brings challenges in the overwhelming speed at which news spreads. With endless examples of poorly handled situations, PR knows in this digital age, there is no hiding a burgeoning crisis. So when discussing PR crises and preparedness, make sure to reframe your thinking for today’s world: are you prepared for a digital crisis in a digital age?