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The making of a modern brand: Building customer trust through a strong visual identity

White Paper Published By: Monotype
Monotype
Published:  May 09, 2018
Type:  White Paper
Length:  14 pages

Over the past several years, weíve seen a huge change in how brands communicate, market, and relate to their customers. Maintaining good brand health and a strong visual identity is essential to developing trust with your customers, meeting them where they are, and keeping up with their expectations. In our latest eBook, we've highlighted areas you canít ignore if you want to deliver the experience consumers expect.  Youíll find out whatís most important to todayís customers, ways you can prepare for the future, and how type ties it all together. You'll learn:

  • Why itís essential to establish a cohesive brand identity across all touchpoints, in whatever region or language your customers demand
  • How customer expectations have evolved and how you can to adapt
  • Why type is an essential tool in responding to these changes and preparing for the future