Our client was something of a niche retail brand - with an enormous heritage and reputation, yet in order to exploit the opportunities in an increasingly online world, they needed to embark on a digitization journey.
The digitization program was extensive and touched many parts of the company operations. Already drawn up was a high-level list of 20 different areas that would put the brand firmly on it digital transformation journey. At the top of the list was perhaps the most business-critical project of all - updating the e-commerce platform - and that is where we began.
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