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Benchmark Report 2017/18 Hitting the Mark

White Paper Published By: Dotmailer
Dotmailer
Published:  Nov 06, 2018
Type:  White Paper
Length:  129 pages

The current digital marketing environment is being steered, not by the brand, but by the hyper-consumer. In today’s fast-paced, ‘always-on’ world, companies must challenge their status quo to remain competitive. To keep up with on-the-go consumers, marketers need to utilize powerful technology and leverage the right data to compose brilliant, meaningful messages that compel customers to act fast. But as this study reveals, a surprising number of brands are failing to captivate audiences and adopt practices that are proven to beat the clutter of  the inbox.