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The Ultimate Guide to Healthcare Marketing Attribution & ROI

White Paper Published By: Evariant
Evariant
Published:  Nov 08, 2018
Type:  White Paper
Length:  12 pages

Smarter growth for healthcare providers requires a strong patient acquisition engine that can demonstrate ROI. By focusing on the financial impact of marketing efforts, healthcare marketers demonstrates why these efforts warrant further investment.

This guide presents the Evariant approach to calculating service line ROI from marketing spend. It includes a standard set of formulas and optional factors that may be relevant to certain service lines and system-wide operations.