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8 Data Science Insights You Can Use to Boost Content Engagement and Conversions

White Paper Published By: Uberflip
Uberflip
Published:  Dec 20, 2018
Type:  White Paper
Length:  43 pages

In today’s world, marketers know that producing content isn’t enough. If they’re going to continue to make an investment in creating content, they need to do more to ensure it performs. We’ve long since known that combining content with a remarkable experience will allow it to reach its full potential, allow marketers to see results. But as with any emerging category, content experience was not without its detractors. After all, what kind of results could you expect from an investment in the experience around that content? If you’ve ever wondered why you should care about content experience, wanted something a little more concrete than a few anecdotes from marketers, or third-party stats, then look no further.