Why is social recruiting important?
Successful recruitment in todayís highly competitive market can be a challenge. The demand for resourcefulness has increased, and recruiters must adopt new ways of doing talent acquisition. The importance of social recruiting, in particular, has risen. This is mainly due to the following reasons:
1. The candidates you are looking for may not be applying. Passive candidates are not browsing through job boards and company websites looking for new opportunities. However, they are active on social media and following and engaging with brands.
2. Companies donít get to choose the best talent - the talent chooses the best company. You really have to stand out with your employer brand and target the candidates who you actually want to have. Social media plays a pivotal role in employer branding. Just like your website or business card, your social media presence says a lot about your brand.