In-car entertainment is a rapidly evolving space. In just a few years, car systems have progressed from simple multimedia to complex infotainment. Now, changing market dynamics and technologies are exerting a strong influence on the next generation of infotainment.
Brought-in navigation devices have severely disrupted the traditional offline-first model of navigation. Therefore, in order to remain competitive, modern automotive mapping businesses must focus on connected-first, embedded navigation systems.
Download the ABI Research whitepaper to learn about the key changes that connected-first systems such as HERE Navigation on Demand will bring:
- Unlock new revenue streams for OEMs:
Making use of valuable location data will allow OEMs to provide targeted advertising, e-commerce and other contextual experiences.
- Provide competitive edge over brought-in devices:
OEMs can provide integrated navigation systems that use in-vehicle sensors and hardware to offer services that brought-in devices cannot.
- Offer new services and functions:
Connected navigation systems can provide live traffic information and HD mapping that will improve the function of advanced driver-assistance systems.