Skip to main content
> SAS > Text Analytics for Executives: What Can Text Analytics Do for Your Organization
 

Text Analytics for Executives: What Can Text Analytics Do for Your Organization

White Paper Published By: SAS
SAS
Published:  Jul 22, 2019
Type:  White Paper
Length:  9 pages

Text is the largest human-generated data source. It grows every day as we post on social media, interact with chatbots and digital assistants, send emails, conduct business online, generate reports and essentially document our daily thoughts and activities using computers and mobile devices.

Increasingly, organizations want to know how all of that data can be used to drive improvements. For many, unstructured text represents a massive untapped data source with great potential for producing valuable insights that could result in significant business transformations or spur incredible social innovation.

This paper looks at how organizations in banking, health care and life sciences, manufacturing and government are using SAS text analytics to drive better customer experiences, reduce fraud and improve society.