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The Modern Marketer's Playbook

White Paper Published By: Drift
Published:  Aug 05, 2019
Type:  White Paper
Length:  42 pages

Modern Marketing Is About Being in the NOW! Traditional B2B marketing and sales tools were built for a world that no longer exists. They were designed with companies in mind, not customers. The focus was on capturing as many leads as possible, not providing people with the best experience possible.