Over the last decade, the enterprise analytics landscape has dramatically transformed. Vendors have come and gone, and platforms have continually expanded their offerings to include new functionality and keep pace with the demands of the businesses they serve. Originally envisioned as an IT-centric tool for enterprise reporting, analytics today has evolved into a business solution—empowering a range of users across every line of business, including front-line employees, field personnel, and executives.
The rise of self-service analytics over the past decade has played a key role in promoting a data-driven mindset within every business function. However, this practice is limited to a skilled few. The vast majority of business professionals lack the time, analytical skills, or inclination to conduct their own analyses, and fail to effectively use analytics on a day-to-day basis. The result? Despite decades of investments, BI adoption at most organizations remains at 30%.