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B2B Marketing's March to Digital Competency

White Paper Published By: Adobe
Adobe
Published:  Oct 08, 2019
Type:  White Paper
Length:  21 pages

As the lines between business-to-business (B2B) and business-to-consumer (B2C) marketing continue to blur, the B2B marketing environment looks set to change, with companies seeing more demands placed on their operations to satisfy their audiences. To stay competitive, B2B marketers must expand their existing operating models to incorporate data-driven decision-making, relationship engagement, and digital technologies that enable individualized communications.