Published By: InMoment
Published Date: Aug 08, 2019
According to research from Digital Banking Report2, FinServ organizations must focus on five crucial CX priorities in order to meet the needs of their evolving clients:
-Digital Experience Enhancement
-Advanced Analytics for Personalization
-Proactive Sales and Advisory
Let’s face it: in today’s B2B landscape, the buyers call the shots. Buyers today are proactive, research
their own options, and often include many decision makers rather than just one who can be wooed on
a golf course or over dinner.
So, where does that leave the salesperson? To succeed in this new landscape, sales professionals must
understand how the buyer’s journey has changed and unlock the advantages that data analytics and
statistical modeling can offer. Sales and marketing teams must also learn how to align their efforts to
present a truly coordinated experience.
Read this paper to learn how to take advantage of untapped opportunities for helping sales teams
evolve in today’s buyer-empowered landscape.
Gartner conducts an annual magic quadrant on CRM lead management and Marketo has been named as a leader. Marketo leads all vendors in completeness of vision, and now part of Adobe, seek to continue that vision for a product that helps create the best possible customer experience.
Read the Gartner report Magic Quadrant for CRM Lead Management, and learn the following:
? How CRM lead management enhances the customer journey
? How CRM lead management can convert even more sales
? Why Marketo remains a Leader on the strength of its overall platform
Today, it’s possible for you to reach everyone from new leads to current customers — with relevant messaging customized to match their needs. Marketing automation allows you to react quickly to the actions that your diverse audience makes when interacting with your brand. It can also help you gain more sales-qualified leads, shorten the sales cycles, drive conversion and sales, and, best of all, measure your efforts.
Published By: MuleSoft
Published Date: Jun 27, 2019
Banks of all sizes, from multinational firms to regional credit unions, face unparalleled pressure to digitally transform in the face of evolving customer expectations. Learn how a top 10 bank partnered with MuleSoft to address these pressures by developing an application network to rapidly modernize legacy systems, digitally transform mortgage lending, and accelerate Salesforce implementation.
Read this whitepaper to learn:
How banks can leverage APIs to accelerate integration between core banking systems, legacy applications, and modern SaaS endpoints.
The step-by-step approach a top 10 bank took to build a Center for Enablement (C4E) and transform their SDLC to accelerate application development.
How the bank created unified customer experiences across different product lines, from mortgages to wealth management, across in-person, and digital engagement channels.
Did you know that those who respond to a proactive online chat invitation are 6 times more likely to buy than the average website visitor? Download this paper for practical advice on using proactive chat to increase sales online sales and customer satisfaction.
Modern Marketing Is
About Being in the NOW
Traditional B2B marketing and sales tools
were built for a world that no longer exists. They
were designed with companies in mind, not
customers. The focus was on capturing as many
leads as possible, not providing people with the
best experience possible.
This guide is used to deploy
conversational sales to your sales
It will answer the following questions:
• How to introduce live chat to your sales team
• How to analyze good and bad conversations
• How to coach your team to have better conversations
• How to align a sales development representative (SDR) team
with account executives and a marketing team
This handbook uses the Conversational Framework to inform
how you engage with, understand, and recommend the right
thing to the right buyers at the right time
Of course you want to ensure your customers have a good experience, that
you’re creating brand loyalists and building a positive reputation along the
way, but most importantly, you want to impact your bottom line.
That’s where advocacy marketing comes in. Advocacy marketing is
harnessing the voices of your brand’s fans and leveraging them to increase
sales. Also known as word-of-mouth marketing, advocacy marketing is
using happy customers to promote your business — and sell more
Sunwarrior, a leading
naturals brand, partnered
with ExpertVoice to build
product advocacy with
influential experts to drive
full-price consumer sales.
Since 2015, they’ve been working with ExpertVoice to
empower industry professionals — sales associates
at Fresh Thyme, Sprouts, GNC, Vitamin Shoppe
and more — with compelling behind-the-scenes
content and exclusive product access to elevate
their recommendations — and impact Sunwarrior’s
Are we in the midst of a retail apocalypse?
In spite of doomsday headlines, brands that focus on the customer experience continue to succeed.
A good retail experience can be as complicated as incorporating innovative technology like 3D printing to create a clothing item on-demand, or as simple as focusing on the store employees.
Unfortunately, a lot of brands and retailers overlook the latter. In fact, only 35% of retail employees feel as though training is effective. That’s a scary number, because without a well-trained retail sales force, consumers are left to their own devices.
Published By: Varicent
Published Date: Nov 05, 2012
This paper discusses the top six trends influencing organizations that are considering the adoption of new software solutions to help them improve sales performance and incentive compensation practices.
VanillaSoft is used by thousands who need robust lead management software with CRM functionality but also need to power their inside sales reps and drive productivity by deploying best in class productivity tools.
Published By: StoryDesk
Published Date: Jan 04, 2013
What makes for a winning iPad presentation app for sales teams? How can interactivity keep prospects' attention focused? How can you use technology to make your message more memorable? Learn the answers to these questions and more.
Published By: SAP Hybris
Published Date: Oct 26, 2017
For companies and buyers alike, customer service has traditionally been used as a troubleshooting tool. Forrester found that companies believe that nearly 50% of all buyers still view customer service as a post-purchase resource, rather than a purchasing aid, and in response, companies have positioned their customer service capabilities to match that expectation. However, Forrester conducted a custom survey of 247 companies and found that this reactive, postpurchase-only customer service mindset can result in missed sales opportunities and contributes to greater purchase dissatisfaction.
"Extracting value from data is central to the digital
transformation required for businesses to succeed
in the decades to come. Buried in data are insights
that reveals what your customers need and how
they want to receive it, how sales, manufacturing,
distribution, and other aspects of business operations
are functioning, what risks are arising to threaten
the business, and more. That insight empowers your
businesses to reach new customers, develop and
deliver new products, to operate more efficiently
and more effectively, and even to develop new
business models. "
The retail sector has been expanding with each passing decade thanks to intelligent marketing, intense research around customer behavior, creative advertising, and the adoption of new technology. Now industry movers and shakers are looking to boost sales with location intelligence.
With location intelligence, retail companies can track and predict consumer trends and shifts in demand. With these insights companies can capitalize on growth opportunities in new product or service areas.
HERE Open Location Platform provides powerful, easy-to-use developer tools, standardized technology and scalable infrastructure to simplify the processing of location-based data. Learn how to gain a competitive edge with HERE Technologies.
• Content is among an organization's most critical assets. It flows through every aspect of a company, from people to systems to processes. But as teams grow and the breadth of their content expands, these valuable assets get fragmented across the different tools they use.
• What if you had a secure, open platform that connects all your tools in the cloud, allowing you to pull together best-of-breed technologies that fit your unique business needs? These native integrations keep teams happy and give IT full visibility and control, while boosting productivity and collaboration across the entire organization.
• Download our ebook to see how Cloud Content Management from Box provides you with a central and secure content layer that unites all of your apps with seamless, native integrations. In it, you'll learn about our most popular integrations — like Microsoft Office 365, Okta, Slack and Salesforce — and how Box helps you future-proof your tech stack while also providing a unified exp
Business Spend Management Improves Visibility and Control Over Spend for Financial Leaders
Closing the books can be a tedious, manual process when accrual balances don’t match AP balances and a backlog of invoices cause an increase in resource hours.
Get insight on how Salesforce and Ionis Pharmaceuticals leverage business spend management to streamline the financial close.
Read this eBook to learn how to:
• Automate spend processes to cut heavy manual workloads
• Gain full visibility and control over spend
• Move from transactional “spreadsheet jockey” to strategic management
• Minimize risk associated with missed accruals