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Published By: Adobe     Published Date: Mar 21, 2017
Am 3. Mai 1978 um 12.33 Uhr New Yorker Ortszeit verschickte Gary Thuerk eine „Massen-E-Mail“, die ihn später als „Vater des Spam“ berühmt machen sollte – aus verständlichen Gründen bevorzugt er selbst eine Würdigung als „Vater des E-Marketing“.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Vor einigen Jahren beschloss die viertgrößte Genossenschaftsbank des US-Bundesstaats Illinois, ihren Marketing-Auftritt komplett umzugestalten. Innerhalb von nur einem Jahr aktualisierte die Baxter Credit Union (BCU) ihr veraltetes Kampagnenverwaltungssystem und zentralisierte die bislang verteilten Mitgliederdaten. Das Ergebnis: ein besseres Kundenerlebnis und eine höhere Rendite.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Jeder Bereich des Kundenerlebnisses zählt, insbesondere wenn der Kunde auf der Suche nach einer Anlagemöglichkeit für sein Geld ist. Dies ist für Kunden eine der schwierigsten und emotionalsten Entscheidungen.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
In der Zeit vor Mobilgeräten, Suchmaschinenoptimierung und Facebook konnten anonyme Verbraucher kostengünstig durch Print-Medien, TV und Radio sowie Außenwerbung erreicht werden. Allerdings war es aufgrund der ungenauen Zielgruppensegmentierung schwierig, den Erfolg von Werbeaktionen zu ermitteln. Die Identifizierung potenzieller Kunden per Direkt-Mail oder Telefon war zwar messbar, aber gleichzeitig kostenintensiver und nur mit viel Aufwand skalierbar.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
It’s such a diverse space, and today’s discerning shoppers rightly want a consistently great retail experience. This means a fully personalised and user-friendly service, across multiple devices and touchpoints. Nowadays, a run-of-the-mill digital experience just doesn’t cut it.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
The five best practices within this guide can help retailers to become experience-led businesses. That means not only blending digital and physical channels into a fully connected customer journey, but also building experiences around the customer in ways that put their needs and wants front and centre.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
On 3 May 1978, Gary Thuerk sent an e-mail that later earned him the title “Father of Spam” (although understandably, he prefers to be called the “Father of E-marketing”). Thuerk, then a marketing manager for computer company Digital Equipment Corporation, sent a mass e-mail inviting recipients to one of two West Coast product demos for a new line of computers.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
For some travelers, purchasing a plane ticket or checking into a hotel can mean only one thing : the beginning of a long , laborious, and frustrating trip where they’re met by overeager staff, noisy hotel neighbors, and sick plane passengers.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
A few years ago, the fourth largest credit union in Illinois embarked on a marketing makeover. In just one year, Baxter Credit Union (BCU) upgraded its outdated campaign management system and harnessed its scattered member data, creating more meaningful customer experiences and increasing profitability.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Every part of your customers’ experience counts, especially when they’re researching and shopping around for where they want to put their money. It’s one of the most emotional and complex of all consumer decisions. That’s because money matters. Banking. Investing. Insurance.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
The 2017 Digital Trends in Retail report is based on a sample of almost 500 retail respondents who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey carried out in November and December 2016.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
The 2017 Digital Trends in Financial Services and Insurance report is based on a sample of almost 850 FSI respondents1 who were among more than 14,000 digital professionals taking part in the annual Digital Trends survey carried out in November and December 2016.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
This paper examines the ongoing transformation of HR through in-depth interviews with a number of senior executives and experts in North America and Europe, as well as third-party research.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
While most business is digital, most organizations still rely on paper for the “last foot” of the process: the sign-off. Continued reliance on paper-based signatures is fraught with risks, including impeding productivity, reducing visibility, hampering compliance?and diminishing the customer experience. Electronic signatures (e-signatures), which are easily implemented from the cloud, help speed up the sales process by reducing errors and bottlenecks, while also ensuring greater security and mobility.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Perks and benefits evolve. What was once cool quickly becomes standard. Today, speed and ease of necessary tasks have become key differentiators for organizations.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
The close is the most critical step of every sale, but long, drawn-out processes can cause deals to fall through. Top-performing sales teams use e-signatures to close deals quick and speed time to revenue.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Mobile apps are becoming core to almost everything we do by making us more efficient and better connected to the world around us. Those benefits are now making a big impact on business by improving worker efficiency, engaging customers, and building brand loyalty.
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Adobe
Published By: Adobe     Published Date: Mar 21, 2017
Mobile devices are ubiquitous, and many organizations have realized that consumer-facing mobile apps can drive deep connections and loyalty with their customers.
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Adobe
Published By: Document Cloud for Enterprise     Published Date: Apr 23, 2015
With Adobe Document Cloud, HR teams can become more efficient in hiring, onboarding and documentation.
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maximize hr efficiency, adobe document cloud, hr staff, hr documents, send information to candidates, electronic documents, esign, hr personnel, employee experience, digital documents, hr digital documents, benefits of adobe document cloud, adobe
    
Document Cloud for Enterprise
Published By: Document Cloud for Enterprise     Published Date: Apr 23, 2015
With Adding Adobe Document Cloud to your existing sales processes you will slash the time it takes to prepare, send out, and manage contracts.
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sales, accelerate sales process, digital documents, cloud documents, adobe document cloud, reduce time getting sales documents, sales documents, sales contracts, close deals faster, sales team, drive business faster, esign
    
Document Cloud for Enterprise
Published By: Document Cloud for Enterprise     Published Date: Apr 23, 2015
This white paper illustrates how Financial Services industry can simplify document communication, reduce costs and speed business.
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fiance digital document, digital documents, benefits of using adobe document cloud, advantages of using digital documents, esign, finance
    
Document Cloud for Enterprise
Published By: Document Cloud for Enterprise     Published Date: Apr 23, 2015
This white paper provides information on the Adobe Extended Service customer care and the advantages of using it for achieving business success.
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esign, adobe extended service offering, adobe document cloud esign, digital sign, adobe solution, e-signatures, customer engagement, customer care
    
Document Cloud for Enterprise
Published By: Document Cloud for Enterprise     Published Date: Apr 23, 2015
This white paper explores several factors relating to the legality of e-signatures in various applications.
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esign law, e-signatures, electronic signatures, digital signatures, e-signature solutions, esign act, law makes digital signatures legal, authentication, e-signatures security, esign services, adobe document clous
    
Document Cloud for Enterprise
Published By: Okta     Published Date: Mar 14, 2016
Adobe wanted to enable creativity in their customers and allow them to be mobile and function in the cloud. Recognizing that identify was key to making this work they leveraged Okta to create a simple and secure customer experience. Read this case study to learn how Adobe found a way to bring IT and engineering together and overcome identify concerns.
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Okta
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