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Published By: SAS     Published Date: Jul 25, 2011
Major provider of online hotel, plane and car reservations uses SAS Business Analytics to optimize online customer experiences, as well increase the lifetime value of each customer.
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sas business analytics, sas, optimize, optimization, research, development, new product, services, internet, expedia inc, analytic, ecommerce, express warranty, news, article, story
    
SAS
Published By: SAS     Published Date: Jul 25, 2011
An analytic center of excellence demonstrates that an organization is committed to making better, fact-based decision and leveraging analytics to validate assumptions and identify root causes of business problems. This paper focuses on how to form an analytic center of excellence and the value the business will derive from it.
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coe, cost of excellence, sas, optimize, optimization, research, development, new product, services, internet, expedia inc, analytic, ecommerce, express warranty, news, article, story
    
SAS
Published By: SAS     Published Date: Mar 20, 2013
How Vail Resorts Is Redefining Targeted Marketing with the Help of SAS®
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customer experience, crm, relationship management, marketing, customer intelligence, customer data, analytics, emerging marketing, social media, internet marketing, crm & customer care, marketing research
    
SAS
Published By: SAS     Published Date: Apr 16, 2015
We often hear about how the massive volumes of data the US government collects hold a treasure trove of answers to our most challenging questions – be it on population health, national security, education or how to recoup losses from tax fraud. If only the government could figure out how to make use of all that information. Texas is one example of a government that is using analytics to solve complex problems. As the case studies here demonstrate, agencies and academia in the Lone Star State are putting big data and analytics to work to eliminate waste, improve productivity and, in some cases, even enhance transparency.
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SAS
Published By: SAS     Published Date: Apr 16, 2015
This research brief begins with an outline of the major costs to consider when making an investment in analytics, the second section presents five modernization stages that analytics hardware/software have experienced, and the final section finishes with considerations when calculating total cost of ownership of the analytics ecosystem.
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SAS
Published By: SAS     Published Date: Apr 16, 2015
The synergy of creative work and powerful analytics is the route to impactful, innovative campaigns for iris Worldwide, the global creative innovation network. iris has made this strategy a reality using the advanced analytics capabilities offered by SAS, which has given the agency the ability to garner deeper insights using larger data sets, ultimately resulting in higher returns for its customers.
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SAS
Published By: SAS     Published Date: Apr 20, 2015
After interviewing more than 50 companies, Tom Davenport reveals the true value of big data at work.
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SAS
Published By: SAS     Published Date: Nov 04, 2015
How does marketing compare to a game of pool? Sometimes you hit a good shot – 9 ball corner pocket – like when you’ve marketed a product and your customer purchases it. But sometimes your shot misses, and you knock in your opponent’s ball. You could even knock your ball into the pocket, but mistakenly knock your opponent’s ball into a different pocket at the same time. Of course, you can’t predict everything in a game of pool – or in marketing. A campaign may reveal a weakness that sends customers scuttling to a competitor. A new product can cannibalize an existing product line. Customers could leave one of your legacy product lines to consume one of your newly launched products – perhaps causing you to lose some revenue. But unlike pool, it’s hard to observe and measure with the naked eye what’s happening in marketing. The way to improve your chances of success is to build a solid measurement plan that lets you define and measure diagnostic metrics.
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sas, marketing analytics, data driven decision making, consumer behavior, marketing mix
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
New analytics tools and services are helping organizations extract exceptional business value from the massive volumes of available data provided by various internal and external sources. Many companies are harnessing these insights to improve operational and business processes, troubleshoot problems, identify business opportunities, and generally compete and innovate better. Now the benefits of analytics in those areas are prompting companies to look to analytics to improve information security. Enterprise security organizations are under tremendous pressure to change. Traditional perimeter-focused security controls and strategies have proved inadequate against modern, highly targeted attack campaigns.
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best practices, technology, security, enterprise, analytics
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
Identifying the best technology to improve marketing performance is a complex decision, especially for a growing marketing organization. Deciding where to spend valuable capital should be based on the greatest opportunity for gain. In the current marketing environment, the greatest opportunity is in analytically enabled marketing.
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best practices, technology, data, opportunity, marketing, search marketing
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
On an average day, 78 Americans die from opioid overdose. Last year’s total was almost 30,000 deaths, roughly two-thirds involving prescription opioids (including Percocet, Vicodin, Hydrocodone, Oxycodone, Oxycontin), the rest involving heroin. The United States, with about 5 percent of the global population, consumes 80 percent of the prescription opioids. The problem affects people of all backgrounds and across the socioeconomic spectrum; the Center for Disease Control (CDC) has officially declared it an epidemic.
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best practices, data, technology, analytics
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
The concept and practice of stress testing has been around for many years. While traditional stress testing methodologies are still valid for firmwide scenario analysis and stress testing, special techniques and attentions are needed to successfully achieve the goal of firmwide capital adequacy in forwardlooking stress scenarios. During the 2007 financial crisis, many financial institutions were not sufficiently prepared for the ensuing liquidity crunch and capital drains. Perhaps if banks had worked through different economic scenarios prior to the crisis, they would have been in a better position to weather the storm. Inadequate preparation for crisis can lead to systemic risk and severe economic and political turmoil.
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best practices, risk management, security, analytics
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
Whether you call them customers, clients, patrons, guests or patients, customers are your organization’s most important asset. And that means customer loyalty should be among your top priorities. No matter when or where the customer journey begins – from websites and online chat to physical locations and call centers – customers expect you to provide a unique and personal experience. How can you use data and analytics to recognize your best customers across channels and know exactly where they are in their customer journey? Keep reading to find out.
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best practices, business management, customer loyalty, technology, data, analytics
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
As the pace of business continues to accelerate, forward-looking organizations are beginning to realize that it is not enough to analyze their data; they must also take action on it. To do this, more businesses are beginning to systematically operationalize their analytics as part of a business process. Operationalizing and embedding analytics is about integrating actionable insights into systems and business processes used to make decisions. These systems might be automated or provide manual, actionable insights. Analytics are currently being embedded into dashboards, applications, devices, systems, and databases. Examples run from simple to complex and organizations are at different stages of operational deployment.
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best practices, embedding analytics, technology, data, operational analytics
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
Insurance fraud has existed wherever insurance policies are written, taking different forms to suit the economic times. Today the magnitude of insurance fraud is not only startling but increasing. Recent studies by the US National Insurance Crime Bureau (NICB) reported a 24 percent rise in questionable claims for the period 2011 to 2013. The full scale of insurance fraud is not known. And if fraudulent behavior is not discovered at the time the claim is submitted, the insurer may never know it occurred. Consequently, an uninvestigated claim can’t be labeled as fraudulent to investigate.
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technology, best practices, security, analytics, insurance fraud
    
SAS
Published By: SAS     Published Date: Aug 03, 2016
A paradigm shift is underway in the cybersecurity industry. Cybersecurity professionals are moving from a focus on attacker prevention to attacker detection. Preventing the “bad guys” from getting in is still important, but cyber adversaries are increasingly able to bypass even the most sophisticated network defenses. Once inside, it is more important than ever to find these attackers fast, before their activities get buried in the daily volume and pulse of network communications. This is where security analytics holds promise. Security analytics provides the necessary and timely visibility into normal and abnormal network behavior. This visibility enables devices and entities acting suspiciously to be quickly identified and investigated.
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cyber security, security, best practices, attacker prevention, paradigm shift, security analytics, technology
    
SAS
Published By: SAS     Published Date: Aug 04, 2016
A persistent skills gap plagues employers in all major industries, spurring SAS to provide additional resources that support the next generation of analytical talent. But we know the skills gap can mean different things to different people. This e-book features interviews with those who employ, possess, and educate analytics talent. Keep reading to learn how employers, educators and students are working to fill the analytics skills gap.
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best practices, competitive advantage, business practices, ebook
    
SAS
Published By: SAS     Published Date: Apr 20, 2017
Enterprises routinely claim to be focused on the customer experience, yet few really keep that promise. What’s in the way? Fragmentation and complexity in both customer data and customer-facing processes. IIA spoke with Wilson Raj, Global Director of Customer Intelligence, and Jonathan Moran, Customer Intelligence Product Marketing at SAS Institute Inc. about how organizations can leverage technology platforms and analytics to become more completely and genuinely customer-centric – making connections in the right way, at the right time, and on the right device.
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SAS
Published By: SAS     Published Date: Apr 20, 2017
With more data in the hands of more people – and easier access to easy-to-use analytics – conversations about data and results from data analysis are happening more often. And becoming more important. And expected. So it’s not surprising that improved collaboration is one of the most common organizational goals. Let’s take a look at how you can use results produced by SAS Visual Analytics with Microsoft Office applications. You’ll see how easy it is to combine sophisticated analytic visualizations and reports with Microsoft’s widely used productivity tools – to share insights, improve collaboration and drive increased adoption of analytics and BI across your organization.
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SAS
Published By: SAS     Published Date: Apr 25, 2017
This TDWI Checklist provides seven steps your organization can follow to apply a balanced governance strategy as you expand your use of self-service visual analytics and discovery.
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SAS
Published By: SAS     Published Date: Jun 05, 2017
Data professionals now have the freedom to create, experiment, test and deploy different methods easily – using whatever skill set they have – all within one cohesive analytics platform. IT leaders gain the ability to centrally manage the entire analytics life cycle for both SAS and other assets with one environment. Organizations get faster results and better ROI from analytics efforts.
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SAS
Published By: SAS     Published Date: Mar 06, 2018
Location data is found everywhere – with an item or a device, in a conversation or behavior, in machines or sensors, tied to a customer or competitor, attached to a database record or recorded from vehicles or other moving objects. Organizations want to take advantage of location data to improve decisions, create better customer engagement and experiences, reduce risks and automate business processes.
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SAS
Published By: SAS     Published Date: Mar 06, 2018
The Connected Customer is an individual who is intimately connected to the data, outcomes, decisions, and staff associated with any relationship to an organization. This intensely personal connection is not just a matter of the most recent transaction, but represents a combination of connected data, connected analytics, and collaborative decisions associated with improving the customer’s relationship with the organization over time. In this report, Blue Hill explores the key traits associated with supporting the Connected Customer through the Internet of Things, and provides guidance on why the Internet of Things will be essential across the general business landscape
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SAS
Published By: SAS     Published Date: Jun 08, 2018
Download Webinar
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SAS
Published By: Infosys Technologies Limited     Published Date: Sep 22, 2010
This white paper describes creating a governance framework for managing identity.
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governance, compliance, identity analytics, identity management
    
Infosys Technologies Limited
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