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Published By: KnowledgeVision     Published Date: Jun 29, 2012
This KnowledgeVision white paper offers a strategic, three-tiered approach to create video content within budget. You will learn about the ideal business applications for video and how to create valuable video for less.
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online video, marketing, emerging video, digital, web analytics, video, knowledgevision
    
KnowledgeVision
Published By: KnowledgeVision     Published Date: Jun 29, 2012
This KnowledgeVision white paper offers insights and strategies that can make a difference (and save you from making costly mistakes) in using video for lead generation.
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lead gen, marketing, video marketing, emerging marketing, video, web analytics, digital
    
KnowledgeVision
Published By: IBM     Published Date: Jul 24, 2012
Detect and prevent fraud by finding subtle patterns and associations in your data. IBM SPSS predictive analytics solutions have proved to be very effective at helping tax collection agencies to maximize revenues by detecting non-compliance more efficiently and by focusing investigations on cases that are likely to yield the biggest tax adjustments.
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fraud, business, healthcare, taxes, government, ibm, spss, finance
    
IBM
Published By: IBM     Published Date: Aug 07, 2012
Most organizations appreciate the potential benefits that customer can reap but many face difficulties effectively turning information into actionable insights. Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction. Understand where your organization is in its pursuit to gain deeper customer insights with four stages of organizational capabilities and associated customer analytics strategies: gain insight from the information explosion; share information internally and across value chain; move from reaction to prediction; and adapt business models that enable faster creation of value.
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customer amalytics. ibm, analytics framework, external data sharing, internal data sharing, increased loyalty, cross sell, wallet share, net promoter score, sales conversion rate, improved regency, improved frequency, improved monetary value, multi-channel next best action, mnba, social media, crm & customer care, marketing research, traditional marketing
    
IBM
Published By: IBM     Published Date: Aug 08, 2012
This white paper examines the role social media can play in presenting a more strategic view of customer data and how the right combination of technologies can deliver insight to help companies more effectively meet perpetually shifting consumer demands expressed through, and influenced by, these dynamic communication channels. Discover the implications of social media for marketing and sales, as well as IT. And learn the how and why social media tools and applications can be integrated with existing technology investments.
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social media analytics, consumer insight, marketing digitization, ibm, facebook, strategic considerations, lower cost, influence, intimacy, scale, speed, assess, measure, integrate, predictive capabilities, virtualization, analysis, search marketing, social media, internet marketing
    
IBM
Published By: IBM     Published Date: Nov 30, 2012
Read the Clabby Analytics research report to see how consolidating Linux servers on an IBM Systems z mainframe is more cost effective than deploying Linux on x86 servers. It could save you over a million dollars!
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ibm, linux cloud server, cloud server, server, cloud, virtualization, cloud computing
    
IBM
Published By: IBM     Published Date: Dec 05, 2012
Today companies are striving to provide a more customer-centric experience. Being able to understand and predict customer behavior can help forge a lasting, profitable relationship between customers and your company.
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IBM
Published By: IBM     Published Date: Dec 10, 2012
Read this white paper to unlocking the power of unstructured data. In many cases, unstructured text remains the best option for providers to capture the depth of detail required. Read on to see how unstructured health can provide reasons for decisions
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ibm, healthcare, unstructured data, analytics, contextual, organization, information technology, practice management
    
IBM
Published By: IBM     Published Date: Dec 10, 2012
With the cost of healthcare skyrocketing, addressing chronic care is a requirement to create both a sustainable healthcare system and a more productive population. Leveraging analytics help identify risks. Learn how care organization help patients.
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analytics, care management, healthcare, care coordination, high-risk, information technology, practice management
    
IBM
Published By: IBM     Published Date: Jan 17, 2013
Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction.
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IBM
Published By: IBM     Published Date: Jan 18, 2013
Read this white paper to learn how an effective customer analytics strategy can help drive top-line growth, avoid unnecessary costs and increase customer satisfaction.
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IBM
Published By: Skillsoft     Published Date: Jun 25, 2015
Read this white paper to learn why HR divisions are turning to analytics as a key capability to proactively drive business strategy. HR professionals need a consistent analytical point of reference to make human capital decisions that impact business results.
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analytics, business strategy, human capital decisions
    
Skillsoft
Published By: Allscripts     Published Date: Mar 11, 2015
See how Allscripts Professional EHRô is helping Choice Medical Group raise its standards of care to an Accountable Care Organization (ACO) level, with analytics, patient engagement and an open framework. Choice Medical Group is an Independent Physicians Association with 40 independent physicians spread across a 70-mile radius in the high desert. This organization must coordinate care with an additional 120 specialists and deliver quality care to an extremely rural population. Allscripts Professional EHRô is helping the Association raise its standards of care to an Accountable Care Organization (ACO) level, with analytics, patient engagement and an open framework, ensuring that geographic distance does not limit quality care availability.
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allscripts, ehr suite, value based care, aco, accountable care organization, choice medical group, information technology, practice management
    
Allscripts
Published By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
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adobe, web content management, customer experience, commerce platforms, analytics, on-site search, advertising agencies, crm & customer care
    
Adobe
Published By: Adobe     Published Date: Jan 31, 2013
In this Adobe white paper, How to Create a Data-driven Dynasty, Brent Dykes identifies the key areas executives should focus on to generate a greater return on their digital analytics investment.
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digital analytics, roi, increasing roi, digital governance, digital strategy
    
Adobe
Published By: Adobe     Published Date: Jan 31, 2013
In order to drive effectiveness and improve efficiency, CMOs require analytical insights to make and execute marketing decisions. Download this Gartner report to learn more.
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marketing analytics, customer life cycle, data management, marketing insights
    
Adobe
Published By: Adobe     Published Date: Mar 07, 2013
This Forrester Research report discusses: testing to refine a relevant customer experience, four ways to use analytics to increase personalisation and deciding when and what to customise.
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personalisation, customer engagement, customer retention, emerging marketing
    
Adobe
Published By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
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customer experience management, social media data, web trends and analytics, social media
    
Adobe
Published By: Adobe     Published Date: Oct 30, 2014
This guide provides 6 reasons why web analytics fail in the first place, followed by 10 ways that you can reenergise your web analytics.
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reenergise web analytics, web analytic software, a guide to web analytics, web analytic programs
    
Adobe
Published By: Workday     Published Date: Oct 11, 2018
Artificial intelligence (AI) and machine learning are redefining business analytics. But for HR, use cases can be much more complex. Learn five key steps to build a strong foundation for answering HCM questions today and position yourself to use AI in HR going forward.
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Workday
Published By: sweetiQ     Published Date: Oct 29, 2012
Smartphones and the social, local, mobile ecosystem are the future of retail. Where once there was the yellow pages, today's mobile consumer has much more access to information. Read on to learn how to presence on the social local and mobile web.
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local listing management, google+ local, google places, location-based marketing, local search, local search optimization, business listings, solomo, social local mobile, local search analytics, local marketing, local marketing analytics, local listing presence, local search optimization analytics, local search optimization software, local search optimization tools, local venue listings, local marketing recommendation, local search analytics, local seo analytics
    
sweetiQ
Published By: Silverpop     Published Date: Feb 04, 2013
Discover how you can start with a few key features and gradually increase sophistication with this guide to foundational, recommended and better practices for marketing automation.
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marketing automation, email marketing, best practices, crm, analytics, optimization, testing, crm & customer care, sales
    
Silverpop
Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
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digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization, analytics, sales
    
Silverpop
Published By: ExtraHop     Published Date: Aug 19, 2013
This white paper explains how IT organizations can harness the wealth of wire data flowing through their environments for real-time IT operational intelligence. Read how companies across a wide range of industries are analyzing wire data for more agile and proactive IT operations.
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extrahop, operations, technology, wire data, intel
    
ExtraHop
Published By: Dell Software     Published Date: Apr 17, 2013
The paper showcases how IT can proactively address problems before they result in service degradation. Foglight provides the visibility organizations need into the why of customer behavior. Line-of-business owners can identify sources of customer frustration and work with IT to eliminate issues.
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beyond web analytics, dell, quest software, reduce customer frustration, visible organizations
    
Dell Software
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