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Published By: VisiStat     Published Date: Mar 22, 2007
This report outlines five important "insider" secrets for measuring the effectiveness of your Website, along with tips on how to turn it into a lead generation machine.
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website traffic, visitor tracking, web analytics, web metrics, site analysis, online marketing, site management, increase sales, advertising, marketing campaign, ad tracking, generate leads, sales leads, online sales, sales tool, small business, ecommerce, search engine ranking, seo, keywords
    
VisiStat
Published By: VisiStat     Published Date: Mar 22, 2007
Old Log File analytics data was good – today's hosted on-demand Web analytics reporting is much better. What once was only understandable by IT personnel now has a place on the desktops of sales, marketing and business professionals. Read about the differences, and improvements, in analytics.
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web analytics, hosted analytics, hosted solution, snippet, page snippets, snippet technology, code snippets, code tag, web logs, log files, server logs, server log files, log-file analysis, web metrics, on demand reporting, real time data, real-time reporting, data collection, statistics analysis, business metrics
    
VisiStat
Published By: Engine Ready     Published Date: Jun 05, 2007
In its quest to continue increasing market share, American Financial Services (AFS) began to realize the importance of a solid analytics package to help develop and track a list of targeted keywords in several pay-per-click search engines. Additionally the highly competitive nature of their most popular keywords was creating a considerable marketing challenge.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
    
Engine Ready
Published By: Engine Ready     Published Date: Jun 08, 2007
Besides being a terrible drain on your online budget, using the wrong keywords in your PPC accounts can probably make you feel ill as you wonder how your competitors can afford to keep their listings ahead of yours. Discover how your analytics can easily cure those ills and get you on track for higher returns on your PPC investment.
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pay per click, search engine marketing, web analytics, online marketing, web marketing, internet marketing, ppc, sem, engineready, engine ready
    
Engine Ready
Published By: Engine Ready     Published Date: Jun 03, 2008
You've probably heard about the "long tail" in search engine marketing - the numerous, highly specific, less popular keyword phrases that are a great source of targeted, low cost, and high converting visitors. By examining your web analytics, you can discover and implement many of these very productive "long tail" keyword phrases used by your customers. Executing a "long tail" strategy is critical to campaign success, but don't let it distract you from the power of search's "short head" - that handful of keywords that drive most of your cost and conversions.
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search engine marketing, sem, keyword, keywords, keyword selection, engine ready, engineready
    
Engine Ready
Published By: Omniture     Published Date: Jun 27, 2007
Many marketers shy away from Web analytics because it sounds more like a logarithmic equation than a marketing solution. But after you strip away the multi-syllabic veneer, Web analytics is really nothing more than an incredibly effective tool to help you grow your business.
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web analytics, web measurement, analytics, kpis, lead generation, sitecatalyst, site catalyst, omniture, web traffic, web site testing, multivariate, a/b testing
    
Omniture
Published By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing, dashboard, dashboards, sitecatalyst, site catalyst, omniture, website analytics, web analytics
    
Omniture
Published By: Omniture     Published Date: Jun 27, 2007
In general, most organizations spend more time and money promoting their websites through acquisition channels such as search or affiliate marketing than they do optimizing existing conversion rates. Download this paper now to discover 7 steps to increase conversion engagement.
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conversion, conversion analysis, lead generation, website analytics, web analytics, lead generation, lead optimization, omniture, website testing
    
Omniture
Published By: Omniture     Published Date: Jun 27, 2007
The beauty of Web analytics - and the promise of the Internet - is the ability to capture nearly unlimited amounts of data about your Web site. So how can you turn these incredible data resources into clear and actionable insights? A good place to start is by defining key performance indicators or KPIs.
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key performance indicator, kpi, omniture, web analytics, website analytics, user data, data collection, web measurement, dashboard, dashboards, lead generation, site catalyst, sitecatalyst
    
Omniture
Published By: Schneider Electric     Published Date: May 03, 2018
Before creating new technologies, we must think about how to create the right values to be also able to sell it. All the technology that is required for “Industry 4.0” is available today already, so in fact Industry 4.0 can be seen more than an innovation driver for new businesses that are not exploited today, than an innovation driver for technology. If these existing technologies are assembled properly together and combined with the right business models, there is really good chance to profit from Industry 4.0. This white paper looks into the ways one can profit from Industry 4.0 by differentiating through new business models.
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smart machines, industry 4.0, smart factory, iiot, opc ua, data, analytics, machine services, revenue models, business models, industrial automation
    
Schneider Electric
Published By: Applix     Published Date: Mar 13, 2007
Financial and business managers today are seeking a higher level of analytical ability to manage business performance than ever before. But these kinds of analyses often lie beyond the reach of most of today's ERP systems.
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enterprise resource planning, erp, business analytics, analytical applications, sap, business management, applix
    
Applix
Published By: Connectus     Published Date: Aug 21, 2009
This paper discusses both the benefits and the pitfalls of the increased focus on marketing measurement, and describes how a comprehensive Marketing Intelligence strategy can be used to report on the full spectrum of marketing activities.
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marketing, email marketing, business intelligence, business analytics, analytics, analytical applications, marketing intelligence, direct response, connectus
    
Connectus
Published By: IBM     Published Date: Feb 08, 2008
Marketing executives, face a constant stream of business pressure. At the same time, customer expectations are increasing and customer satisfaction is becoming increasingly difficult  This report provides a blueprint of what best-in-class CMO's (Chief Marketing Officers) do differently to improve marketing effectiveness through marketing automation.
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marketing roi, customer satisfaction, return on marketing investment (romi), chief marketing officer or cmo, customer centricity, customer behavior, multi-channel marketing, marketing strategy, marketing analytics, ibm
    
IBM
Published By: IBM     Published Date: Sep 18, 2008
Companies are trying to improve efficiencies and performance of many real-time operational business practices, including customer experiences, inventory & purchasing, manufacturing yield, BAM and BPM. This white paper explores strategies and capabilities that best-in-class companies are employing to improve operational performance.
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business intelligence, operational, real-time, olap, automated reporting, reporting, analytics, production, decision support, decision management, david hatch, cognos, business objects, sas, ibm, sap, ibm mmdg, ibm
    
IBM
Published By: NetSuite     Published Date: Nov 27, 2007
Sales Benchmark Index presents information in this NetSuite White Paper that helps sales management succeed in implementing a data-driven decision making process for sales success. Five steps for developing a sales benchmark are defined, with a list of key metrics you can use.
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sales, improving sales, increasing sales, salesforce, sales benchmark, benchmark, benchmarking, funnel, pipeline, analytics, sales management, netsuite
    
NetSuite
Published By: NetSuite     Published Date: Nov 27, 2007
But what is "BI" and how do small/mid size business owners acquire it without too much cost?  This Executive White Paper will outline the issues and solutions for the "BI" requirements of growing companies.
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analytics, business analytics, business intelligence, bi tools, business planning, erp data, netsuite
    
NetSuite
Published By: OutlookSoft     Published Date: Aug 21, 2009
Learn how you can transform Excel from a personal planning tool to an enterprise-scale, collaborative solution. Read this informative article to learn more.
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excel, spreadsheet, workbook, collaboration, performance management, corporate performance management, business process management, bpm, business analytics, analytics, business plan, business planning, outlooksoft, outlook soft
    
OutlookSoft
Published By: OutlookSoft     Published Date: Aug 21, 2009
As vendors rush to embrace and exploit predictive analytics, only those with a truly unified solutions will succeed in capitalizing on this powerful and promising technology. Read this insightful white paper to learn more.
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analytics, business analytics, performance managment, business process management, bpm, business activity monitoring, metrics, business metrics, activity monitoring, corporate performance management, outlooksoft, outlook soft
    
OutlookSoft
Published By: Systinet     Published Date: Aug 21, 2009
As a strategy for creating a flexible and agile IT, service-oriented architecture (SOA) has gained considerable momentum in recent years, largely due to the advent of standards-based Web services.
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web services security, web services, web service security, information management, business analytics, business metrics, system management software, programming application, service oriented architecture, service-oriented architecture, systinet
    
Systinet
Published By: SBE     Published Date: Nov 21, 2008
In today’s business environment, marketing practitioners must attempt to align their marketing efforts with management’s strategic vision. After all, a greater return on investment (ROI) translates into improved marketing effectiveness and increased revenue, profi t, and market share for the same amount of marketing spend.
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archway, roi, archanalytics, marketing operations management, business intelligence
    
SBE
Published By: Quocirca     Published Date: Oct 05, 2007
Knowledge of the location of customers, property, products or any other asset is invaluable intelligence for improving competitive advantage and operational efficiency.  However, despite the proliferation of data that businesses generate today, the potential value of this location dimension is often overlooked in the business intelligence process.
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business intelligence, business analytics, historical data, data analysis, gis, geospacial, geographic information system, geocoding, geocode, location, quocirca
    
Quocirca
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Predictive analytics can be utilized to uncover root causes so that problems can be eradicated.  Read this white paper to learn how companies can use predictive analytics treatment and prevention approaches to save time and resources, eliminate root causes of problems, and obtain the actionable insight required to improve marketing effectiveness.
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analytics, predictive analytics, marketing strategy, customer research, market trends, marketing roi, customer chemistry
    
Customer Chemistry
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Building a top-tier analytics practice is an evolution.  The best approach is to start small, then scale with each success.  Learn how to incrementally build your analytics practice with five customizable building blocks that create a strong foundation for analytical success.
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analytics, predictive analytics, business analytics, business process, business strategy, customer chemistry
    
Customer Chemistry
Published By: Customer Chemistry     Published Date: Nov 14, 2006
Read this white paper to learn about the six keys to a structured approach to planning and implementation of a predictive analytics infrastructure.  Find out how you can turn customer intelligence data into actionable information for improving the accuracy, efficiency and success of your targeting efforts.
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customer intelligence, business intelligence, marketing intelligence, customer research, predictive analytics, analytics, infrastructure, customer data, data mining, customer chemistry
    
Customer Chemistry
Published By: Business Intelligence Inc.     Published Date: Nov 18, 2006
Surprisingly low-cost technology MSSO/SD4E transforms Excel into an incredibly powerful and completely secure Business Intelligence tool capable of quickly and easily manipulating and analyzing live data directly from multiple, disparate data sources, generating even the most complex and sophisticated analytical reports with a simple keystroke.
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business intelligence, business analytics, excel, business intelligence inc., analytical applications, analytics
    
Business Intelligence Inc.
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