Published By: Sitecore
Published Date: Jan 06, 2009
This guide offers insight into the WCM technology choices available today, discusses some of the requirements both IT and business users should consider when selecting a WCM solution, and includes advice for ensuring a successful evaluation process.
Published By: Sitecore
Published Date: Jul 08, 2009
This whitepaper discusses the need to target outcomes and focus on building a complete, 360-degree view of your customers -- who they are, where they came from, what they do, and how you can best meet their needs.
What you need to know now about moving your enterprise to a cloud computing strategy
In the second edition of the Enterprise Cloud Strategy e-book, we've taken the essential information for how to establish a strategy and execute your enterprise cloud migration and put it all in one place, so you can quickly understand topics like:
What to consider when choosing between hybrid, public, or private cloud environments
How cloud reduces costs, and even benefits on-premises computing
New analytics and IoT capabilities
Security and compliance considerations
This valuable asset for IT and business leaders provides a comprehensive look at moving to the cloud, as well as specific guidance on topics like prioritizing app migration, working with stakeholders and cloud architectural blueprints.
Developing for and in the cloud has never been more dependent on data. Flexibility, performance, security—your applications need a database architecture that matches the innovation of your ideas.
Industry analyst Ovum explored how Azure Cosmos DB is positioned to be the flagship database of internet-based products and services, and concluded that Azure Cosmos DB “is the first to open up [cloud] architecture to data that is not restricted by any specific schema, and it is among the most flexible when it comes to specifying consistency.”
From security and fraud detection to consumer and industrial IoT, to personalized e-commerce and social and gaming networks, to smart utilities and advanced analytics, Azure Cosmos DB is how Microsoft is structuring the database for the age of cloud.
Read the full report to learn how a globally distributed, multi-model data service can support your business objectives. Fill out the short form above to download the free research paper.
Published By: Adverity
Published Date: Jun 15, 2018
A Beginner's Guide to Marketing Data Analytics
Marketing Data is big & highly fragmented
Big data is messy. It’s scattered across platforms, it’s diverse, and in its raw form, it’s practically unusable.
We know, it’s a painful truth. The fact of the matter is that having a lot of data doesn’t necessarily mean that you have the answers to your most pressing questions. Looking for the most relevant bits in your pile of big data is like looking for a needle in a haystack.
But don't you worry - we are here to help. This handy e-book will give you a short overview what quality matters, why data is so important and what you need to pay attention to.
Best thing is: getting this ebook is super easy. Just fill out the form to the right and voilá - your download is ready. Enjoy this read!
Published By: Adverity
Published Date: Jun 15, 2018
In this whitepaper, we take a closer look at some of the biggest challenges facing e-commerce businesses, namely understanding your data in general and, more precisely, your customer acquisition costs (CAC).
It's full of inspiration, useful tips and actionable insights for you to step up your marketing game.
In order to reap the fruits from your data seeds, you have to make sure you tackle these five challenges full-frontal:
Knowing what data to capture
Understanding customer behaviour
Finding your technology solution
Ensuring analysis is impartial
Optimising website content - especially for your offline users
Published By: Adverity
Published Date: Jun 15, 2018
Master Your Client's Data To Build An Advertising Agency For The Future
This is the first part of our ebook Strategic Playbook For Data-driven Advertising Agencies. In this instalment we cover how agency executives can benefit from their client's data to maintain a sustainable, future-proof business in times of digital transformation.
Scaling your business with Marketing Intelligence
Building a data strategy to stay ahead of the curve
Mastering the end-to-end data management process
Once you decide to master your data, you will be rewarded with deep, meaningful insights and happy long-term clients that get the most out of their data. We know it’s worth it!
Signup and download the 28-page pdf-document to understand how data will secure your spot in the future advertising industry.
A Zero Trust approach to security requires a combination of Identity Services to deliver identity assurance, trusted endpoints, conditional policy and least privilege. This guide identifies the specific capabilities you need within four key areas of identity and helps you compare capabilities across major vendors with respect to Application Services, Endpoint Services, Infrastructure Services and Analytics Services.
Competitive advantage from analytics is changing, and for the better. For the first time in four years, MIT Sloan Management Review found an increasing ability to strategically innovate with analytics based on interviews with more than 2,600 practitioners and scholars globally.
Learn more about key findings, including:
Wider use of analytics, better knowledge of its benefits and greater focus on applications have reversed a trend on the benefits of analytics.
Return on investment for analytics stems from the governing and sharing of data throughout the organization.
Machine learning enables organizations to discover more insight from their data, allowing employees to focus on other critical responsibilities.
This white paper examines the true costs associated with the Tagging of websites to implement and track the performance of online marketing technologies such as web analytics, display ad serving and search marketing. This research was conducted by TagMan, a smart container tag with real-time attribution and web-page acceleration.
Published By: Skillsoft
Published Date: Sep 25, 2013
HR execs are not finding their budgets rising at the same levels as their workforce requirements. By 2020, the global labor market faces a shortage of 38-40 million college educated workers and 45 million secondary educated workers1. Despite the change catalyst that the mounting crisis demands, many organizations have not adjusted their strategies. Why would an organization race to develop skills by investing the same portion of their budget in classroom approaches and build training that they could buy? To help organizations find a smarter way out of the talent crisis, the Director of Research at the world’s leading learning analytics firm compared the results of Skillsoft elearning to classroom and internally developed elearning benchmarks. The results were clear; Skillsoft provides a solid answer to the global talent imperative.
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
Published By: TalentWise
Published Date: Jan 20, 2014
Start off the New Year by reviewing key HR trends for 2014. Our brief whitepaper offers insights into what's hot for HR this year, including:
- Mobile-friendly solutions
- Talent analytics
- Social tools
Plus, find out what trends (hello, stack-ranking!) are out for 2014. Read our whitepaper and discover what’s trending for HR hiring in 2014.
Published By: Mindfire
Published Date: May 07, 2010
In this report, results from well over 650 real-life cross-media marketing campaigns across 27 vertical markets are analyzed and compared to industry benchmarks for response rates of static direct mail campaigns, to provide a solid base of actual performance data and information.
Successful business in the 21st century is based on data: gathering it, managing it, leveraging it. The importance of data to create efficient and effective operations has grown exponentially in just a few years, tracking alongside the rapid proliferation of devices and the technological breakthroughs in networks and connectivity. Concepts like the Internet of Things (IoT) or Industry 4.0 have become as routine to EHS managers as duties related to employee health and safety.
However, while EHS managers may understand the essence of big data, putting those ideals into practice is a much harder task. The sheer amount of data generated and collected is the greatest barrier.
Want to learn more? Download our free paper today!
To better understand the benefits, costs, and risks associated with implementation of SAP Business Objects Analytics solutions, Forrester interviewed four organizations with multiple years of experience using these analytics solutions from SAP across one or more of the following key analytics areas: planning, business intelligence, and predictive analytics. A composite, or representative, organization was developed to provide the conclusions of this cost and benefit analysis.
To better understand the benefits, costs, and risks associated with implementation of SAP BusinessObjects Analytics solutions, Forrester interviewed four organizations with multiple years of experience using these analytics solutions from SAP across one or more of the following key analytics areas: planning, business intelligence, and predictive analytics. A composite, or representative, organization was developed to report cost and benefit findings
The SAP HANA platform provides a powerful unified foundation for storing, processing, and analyzing structured and unstructured data. It funs on a single, in-memory database, eliminating data redundancy and speeding up the time for information research and analysis.
The spatial analytics features of the SAP HANA platform can help you supercharge your business with location-specific data. By analyzing geospatial information, much of which is already present in your enterprise data, SAP HANA helps you pinpoint events, resolve boundaries locate customers and visualize routing. Spatial processing functionality is standard with your full-use SAP HANA licenses.
Big data and analytics is a rapidly expanding field of information technology. Big data incorporates technologies and practices designed to support the collection, storage, and management of a wide variety of data types that are produced at ever increasing rates. Analytics combine statistics, machine learning, and data preprocessing in order to extract valuable information and insights from big data.
Intent-based networking is the difference between a network that needs continuous attention and one that simply understands what you need and makes it happen. It’s the difference between doing thousands of tasks manually and having an automated system that helps you focus on business goals.
Cisco DNA is the open, software-driven platform that turns vision into reality. Virtualization, automation, analytics, and cloud, all in one architecture.
Encryption technology has enabled much greater privacy and security for enterprises that use the Internet to communicate and transact business online. Mobile, cloud and web applications rely on well-implemented encryption mechanisms, using keys and certificates to ensure security and trust. However, businesses are not the only ones to benefit from encryption.
The competitive advantages and value of BDA are now widely acknowledged and have led to the shifting of focus at many firms from “if and when” to “where and how.” With BDA applications requiring more from IT infrastructures and lines of business demanding higher-quality insights in less time, choosing the right infrastructure platform for Big Data applications represents a core component of maximizing value. This IDC study considered the experiences of firms using Cisco UCS as an infrastructure platform for their BDA applications. The study found that Cisco UCS contributed to the strong value the firms are achieving with their business operations through scalability, performance, time to market, and cost effectiveness. As a result, these firms directly attributed business benefits to the manner in which Cisco UCS is deployed in the infrastructure.
Digital transformation (DX) is a must for midsize firms (those with 100 to 999 employees) to thrive in the digital economy. DX enables firms to increase competitive advantage through initiatives such as automating business processes, creating greater operational efficiencies, building deeper customer relationships, and creating new revenue streams based on technology-enabled products and services. DX is a journey, and it starts with firms embracing an IT-centric vision that guides a data-driven, analytics-first strategy. The outcome of DX initiatives depends on the ability of a firm to efficiently leverage people (talent), process, platforms, and governance to meet the firm’s business objectives.