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Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, emerging marketing, social media
    
Oracle
Published By: Oracle     Published Date: Jan 22, 2014
More than ever, marketers are being held accountable for demonstrating how marketing investments directly translate into sales. That’s why Modern Marketing is fueled by intelligent data analytics and reporting. Implementing the proper analytics systems can help you make critical decisions regarding which parts of your marketing efforts are working or not, and provide the reporting tools necessary to justify those decisions by connecting them directly with pipeline and revenue. By implementing systems for reporting and intelligence, you can better understand the impact that sales and marketing efforts are having on overall business. You then can refine strategies and develop repeatable processes for success.
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analytics, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, emerging marketing, social media
    
Oracle
Published By: IBM     Published Date: Jan 20, 2015
Discover five tips for success with customer analytics, and how a better understanding of your customers in context increases revenue and deepens loyalty.
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customer analytics, sales cycle, best practices, customer experience analytics, emerging marketing, crm & customer care, marketing research
    
IBM
Published By: Alteryx, Inc.     Published Date: Sep 07, 2017
Download this paper now and start to deliver the self-service data analytics that your organization requires.
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Alteryx, Inc.
Published By: Alteryx, Inc.     Published Date: Sep 07, 2017
Download this paper now and start to deliver the self-service data analytics that your organisation requires.
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Alteryx, Inc.
Published By: MicroStrategy     Published Date: Mar 15, 2018
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MicroStrategy
Published By: ttec     Published Date: Jul 24, 2019
In this e-book, you’ll discover 1. How next-generation cloud technologies such as customer journey mapping platforms and advanced analytics are poised to transform the customer experience. 2. The top operational and technical challenges that next-generation cloud technologies tackle. 3. Examples of how companies can tap into next-gen cloud technologies to elevate the customer experience.
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ttec
Published By: Clicktale     Published Date: Dec 04, 2012
In this white paper, you'll find the top five ways to get the most out of your online testing program.
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ab testing, online testing, web analytics
    
Clicktale
Published By: Cisco     Published Date: Dec 22, 2016
Your network doesn’t just transport data. It serves a myriad of apps and endpoints—mobile devices, sensors, servers, machines, cameras, wearables—and all the employees, customers, and processes that use them. Which means it can produce invaluable contextual intelligence based on real-time analytics to help you navigate the growing demands of business, security, operations, and IT. Cisco DNA delivers crystal-clear visibility across your network so you can enhance mobile experiences and make business decisions quickly and accurately.
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Cisco
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, marketing research
    
Aberdeen Group
Published By: Invoca     Published Date: Jul 16, 2014
Ready to upgrade your search strategy for today’s mobile world, and increase conversions? In this new eBook you’ll learn how to combine paid search with the power of call analytics, to optimize conversions and drive more inbound sales in this new eBook.
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invoca, mobile search, mobile search marketing, inbound call marketing solutions, marketing solutions, mobile marketing, mobile optimization, search marketing
    
Invoca
Published By: IBM     Published Date: Sep 14, 2016
Read this eBook to get insight on the essential elements of a modernized B2B integration architecture. Companies need a strategy as they think about modernizing their B2B integration capabilities. This eBook describes what to look for and how IBM can help.
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ibm, b2b, requirements, scale, reliability, platform, onboarding, partner management, analytics, recovery
    
IBM
Published By: IBM     Published Date: Jun 07, 2017
Read this eBook to get insight on the essential elements of a modernized B2B integration architecture. Companies need a strategy as they think about modernizing their B2B integration capabilities. This eBook describes what to look for and how IBM can help. You’ll learn about: · Operating a single, secure B2B integration gateway · Simplified onboarding and partner management. · High availability business operations and disaster recovery · Adaptable capabilities to help react to changes to your business processes · Visibility and analytics that provide actionable insight over those processes · Supporting a mix of hybrid deployment models including on-premises and cloud
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b2bi, ibm, b2b integration, modernization, b2b architechture
    
IBM
Published By: Silverpop     Published Date: Feb 04, 2013
Strategies, tactics, videos and worksheets aimed at educating and empowering you to tackle the six biggest digital marketing trends in 2013 and giving you a leg up on the competition.
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digital marketing, email marketing, automation, mobile, user experience, social media, search, optimization, analytics, sales
    
Silverpop
Published By: Citrix Systems     Published Date: Feb 14, 2019
"Discover why ninety-four percent of organizations surveyed are already modifying, overhauling, or reassessing their network infrastructure to facilitate application delivery in hybrid- and multi-cloud environments. Read this e-book to learn why you should re-architect your network infrastructure to optimize application delivery: 1. Ensure end-to-end network visibility for your operations 2. Gain real-time analytics for application optimization and uptime 3. Scale your application infrastructure according to workload demand Read the e-book today to find out all six must-haves for application delivery in the cloud."
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Citrix Systems
Published By: Niara     Published Date: Jan 27, 2016
Download this whitepaper to learn some common myths to consider when deploying security analytics solutions.
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security analytics, security analytics solutions, analysts, attack detection, security, incident response, security monitoring, behavioral analytics, machine learning, user behavior analytics, user and entitiy behavior analytics
    
Niara
Published By: Fujitsu     Published Date: Feb 06, 2017
When you embark on an SAP HANA transformation, your goals should include simplifying operations and empowering your business to compete and win in the digital economy. But big transformation projects like this are extremely complex. Learn key insights into common speed bumps and roadblocks that may slow you down, as well as valuable tips to help you along your transformation journey.
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sap hana, hana cloud platform, sap hana cloud platform, sap hana platform, sap hana analytics
    
Fujitsu
Published By: SAP     Published Date: Nov 04, 2015
Download this eBook to learn more about these 6 strategies to simplify retail marketing: 1. Collect, consolidate, and analyze data 2. Integrate marketing and merchandising 3. Offer a consistent omnichannel experience 4. Deliver real-time, personalized customer engagements 5. Measuring marketing ROI 6. Stimulate loyalty and advocacy
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retail marketing, sap, data analytics, merchandising, omnichannel experience, customer engagement, roi, customer loyalty, emerging marketing, crm & customer care, marketing research, retail
    
SAP
Published By: 6th Sense Analytics     Published Date: Sep 19, 2007
Doug Gold, chief financial officer of CoreObjects, a Los Angeles-based product development company with multiple locations across India, talks about how his company is overcoming the challenges of visibility and control within distributed software development projects.
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business management, business metrics, business analytics, offshore, offshoring, outsource, outsourcing, software development, developer, programming, programmer, 6th sense, 6th sense analytics
    
6th Sense Analytics
Published By: 6th Sense Analytics     Published Date: Sep 18, 2007
Jake Sorofman, Vice President of Marketing for 6th Sense Analytics interviews Rusty Weston, editor in chief of CMP Media’s Global Services magazine, a premier publication focusing on the trends of off-shoring and outsourcing. The discussion focuses on the trend of globally distributed software development.
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offshore, offshoring, outsource, outsourcing, cost, costs, cost savings, spend management, spending, cost efficient, 6th sense
    
6th Sense Analytics
Published By: 6th Sense Analytics     Published Date: Sep 17, 2007
During this podcast, you’ll hear from Thomas Koulopoulos, founder of Delphi Group, managing director of Perot Systems Innovation Labs, and author of Smartsourcing. A widely recognized authority on IT, innovation and the globalization of business, Tom was named one of the industry’s six most influential consultants by InformationWeek magazine.
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offshore, offshoring, outsource, outsourcing, cost, costs, cost savings, spend management, spending, cost efficient, 6th sense
    
6th Sense Analytics
Published By: Commvault     Published Date: Jul 06, 2016
Think of a wildfire that quickly spreads as it increases in speed and power. That is what is happening today as data growth increases the volume and management complexity of storage, backup and recovery. Now think of trying to stop that fire with a garden hose. Your traditional backup and recovery process is equally under-equipped to manage and facilitate operations that need more speed, efficiency, scalability and reliability to handle today’s 24/7, always-on environment. Here we examine the benefits of moving from a solution comprised of multiple point products to a holistic data protection platform designed to serve today’s enterprise.
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commvault, data protection, storage, backup, recovery, holistic data protection, singe pane of glass, common code base, analytics, reporting
    
Commvault
Published By: MoreVisibility     Published Date: May 07, 2012
Social media, social media, social media! It's all that anyone online is talking about these days. What people aren't talking about are ways to successfully measure their social media efforts. Read to learn more.
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morevisibility, social media, marketing, emerging marketing, internet marketing, web analytics
    
MoreVisibility
Published By: Attunity     Published Date: Feb 12, 2019
Read this checklist report, with results based on the Eckerson Group’s survey and the Business Application Research Center (BARC), on how companies using the cloud for data warehousing and BI has increased by nearly 50%. BI teams must address multiple issues including data delivery, security, portability and more before moving to the cloud for its infinite scalability and elasticity. Read this report to understand all 7 seven considerations – what, how and why they impact the decision to move to the cloud.
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cloud, business intelligence, analytics, cloud data, data lake, data warehouse automation tools, dwa, data warehouse, security and compliance, data movement, hybrid cloud, hybrid cloud environment, cross-platform automation, portability
    
Attunity
Published By: Blackboard     Published Date: Jan 24, 2017
This video reveals the 7 great ways universities are using learning technology and pushing themselves up the rankings.
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learning technology, tech for education, education, mobile apps, analytics tools, digital learning
    
Blackboard
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