Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what's working and what you need to improve. Watch this webcast where guest speaker Andrew Hogan from Forrester Research shares tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys.
Please join IBM and guest speaker Andrew Hogan from Forrester Research as we share tips on how to best measure the digital experiences customers have with your brand and how to use that information to build better journeys.
The webinar will provide attendees with:
- Best practices to measure the quality of digital customer experiences
- Guidance on the kinds of tools to use to capture the right CX metrics
- Tips for integrating metrics, including the role of customer journeys
- Techniques to drive action and improve digital experiences"
Mit einer ständig wachsenden Anzahl von Kundeninteraktionen, insbesondere im digitalen Bereich, wollen Unternehmen schnell Wettbewerbsvorteile erzielen, indem sie mithilfe von Daten und Einblicken maßgeschneiderte 360-Grad-Profile ihrer Kunden erstellen und aktivieren, um ein besseres Erlebnis zu bieten. Um das digitale Wachstum zu beschleunigen und ihre Geschäftsstrategien zu verbessern, haben viele globale Unternehmen isolierte, redundante Technologieumgebungen aufgebaut, die zu ungenauen oder sogar widersprüchlichen Ansichten über die Markeninteraktionen ihrer Kunden führen. Beispielsweise zeigen die Untersuchungen von Forrester, dass 90 % der Unternehmen mehrere Analysewerkzeuge verwenden
Published By: IBM APAC
Published Date: Jun 07, 2017
This Total Economic Impact (TEI) analysis has been prepared exclusively for you based on your inputs. The analysis provides a high-level estimate of the impact of implementing IBM customer behavior analytics solutions.
Avec un nombre sans cesse croissant d’interactions client, notamment digitales, les entreprises cherchent rapidement à obtenir un avantage concurrentiel en utilisant des données et des informations à grande échelle pour créer et activer des profils à 360 degrés de leurs clients afin d’offrir une meilleure expérience. Pressées d’accélérer leur croissance digitale et d’améliorer leurs stratégies commerciales, de nombreuses entreprises mondiales ont mis en place des environnements technologiques cloisonnés et redondants, ce qui a donné lieu à des points de vue inexacts ou, pire encore, contradictoires sur les interactions de leurs clients avec leur marque. Par exemple, l’étude menée par Forrester révèle que 90 % des entreprises utilisent plusieurs outils d’analytics
Watch this informative webcast as we discuss how the integrated intelligence in Microsoft Dynamics GP and other Microsoft technologies can help improve your company operations by providing business insights to all employees. Learn how you can enable people throughout your organization to make confident, business-critical decisions while minimizing costs.
Carla Wolffe, senior business analyst at Elevations Credit Union, discusses how Elevations Credit Union has transformed their organizational performance, reducing the average time to fund a home equity loan by 61% and increasing the number of loans each underwriter handles by 71%. By modelling, analyzing, and improving their existing processes, Elevation has been able to drive out their inefficiencies and increase their revenues by delighting their customers.
IBM Blueworks Live is the tool at the heart of this transformation. Come find out more on how IBM Blueworks Live can help your business.
SAP HANA Accelerated Finance and Controlling Rapid-Deployment solution: Financials are the lifeline of your organization. It’s essential to have real-time access to the data to make accurate decisions.
Download this white paper to learn more!
ACCELERATE, CONSOLIDATE, AND SIMPLIFY
All-Flash Arrays (AFAs) are the preferred choice to accelerate high-performance OLTP and decision support/analytics applications on Oracle and Microsoft SQL Server databases. But not all AFAs are equal. Performance is just one dimension. XtremIO excels in all.
Getting complex decisions right across complicated operational networks is the key to optimum performance. Find out how one of the UK’s biggest bus operators is using data and analytics to make better decisions and optimise the use of resources across their network.
Read this story to discover:
• how data and analytics can transform operational performance
• the benefits of using decision-support tools in the middle office
• key lessons for getting your plans for digital transformation right.
Published By: Dell EMC
Published Date: May 10, 2017
While just about everyone is writing about how IT and the businesses it serves need to be transformed, the actual industry answers to both digital and IT transformation remain unclear at best. Are transformational initiatives all about analytics and big data? Or are they about the move to cloud in all its varieties? Support for mobile? More agile ways of working and developing software? Or are they actually all about crafting teams to promote more proactive dialog between the business and IT?
The truth is, of course, digital and IT transformation depend on all of the above and more. They also depend on a resilient infrastructure that’s easily adapted to changing business priorities without requiring long hours spent on maintenance, updates, and addressing problems of service availability. But making all this work clearly and cohesively is far beyond the purview of almost any solution today—whether from a software management perspective or from a hardware infrastructure perspective.
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from bench marking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
Download our Field guide to marketing analytics to identify the defining characteristics of mature marketing analytics practices and to learn how your program can join their ranks. You’ll discover four steps to analytics maturity, from benchmarking your current performance to creating a long-term competitive advantage. And you’ll learn how the right marketing analytics can transform your business results.
Download this report for an in-depth analysis of trends in customer experience management strategies for financial services companies. The study was developed using independent research and survey responses from 100 senior-level leaders across marketing, customer experience management, analytics, digital strategy, and innovation roles.
After identifying key market stressors, the report analyzes the five key drivers of successful customer engagement: Customer Understanding, Prioritization, Design, Measurement, and Culture.
Why your data catalog won’t deliver significant ROI
According to Gartner, organizations that provide access to a curated catalog of internal and external data assets will derive twice as much business value from their analytics investments by 2020 than those that do not.
That’s a ringing endorsement of data catalogs, and a growing number of enterprises seem to agree. In fact, the global data catalog market is expected to grow from US$210.0 million in 2017 to US$620.0 million by 2022, at a Compound Annual Growth Rate (CAGR) of 24.2%.
Why such large and intensifying demand for data catalogs? The primary driver is that many organizations are working to modernize their data platforms with data lakes, cloud-based data warehouses, advanced analytics and various SaaS applications in order to grow profitable digital initiatives. To support these digital initiatives and other business imperatives, organizations need more reliable, faster access to their data.
However, modernizing data plat
Evolving to the next level of IT effectiveness requires a new level of integration and analysis of cross-silo management information. This involves linking application status and root-cause information with infrastructure status and relating that to impact on IT service quality. Read this brief to learn how this approach to IT management can benefit your organization.
Published By: Brandwatch
Published Date: Jun 20, 2013
For Sky News Arabia, using social media monitoring & analytics to “sense-and-respond” to viewers is a critical component to increasing viewer-to-viewer engagement and gaining extended market reach in an established market.