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Published By: Freshdesk     Published Date: Aug 15, 2016
There are quite a few things that your customers just aren’t telling you. But since you aren’t a telepath and you don’t own a Cerebro, the only thing you can do is wait for them to come to you with it. But not anymore. In this whitepaper, you'll learn the most important things that your support team should already know, but customers will never tell you, like: - Why you should design intelligence into your self-service experience - When you should resort to analytics and when "gut-feel" helps - How you can proactively manage, and prevent customer frustrations - What your core support bottlenecks are, and how to identify them - How to set a "Priority" driven support work-flow
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Freshdesk
Published By: ARKE University     Published Date: Dec 02, 2015
In this module, you’ll learn how marketers harness the power of data analytics to deliver measurable, value-added results.
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arke, arke university, data analytics, digital marketing, big data, data scientist
    
ARKE University
Published By: Crimson Hexagon     Published Date: Oct 10, 2013
Through deep analysis of social data, we seek to discover opportunities for agencies to streamline the production of compelling content to incorporate into a pitch deck. We discuss our research findings, and explain the implications for creative, media, and full-service agencies.
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social intelligence, agency pitch, analytics, campaign roi, social media, advertising agencies
    
Crimson Hexagon
Published By: Adobe     Published Date: Mar 05, 2014
Adobe has an exceptional understanding of, and a vision for, campaign management technology. We’ve drawn from our experience to create this document to help you better differentiate the myriad of solutions on the market. This guide provides a comprehensive list of questions and criteria to help companies evaluate campaign management solutions
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adobe, technology, marketing, cmo, campaign management, customer, data, solutions, strategy, analytics
    
Adobe
Published By: Cisco     Published Date: Dec 21, 2016
CTOs, CIOs, and application architects need access to datacenter facilities capable of handling the broad range of content serving, Big Data/analytics, and archiving functions associated with the systems of engagement and insight that they depend upon to better service customers and enhance business outcomes. They need to enhance their existing datacenters, they need to accelerate the building of new datacenters in new geographies, and they need to take greater advantage of advanced, sophisticated datacenters designed, built, and operated by service providers. IDC terms this business and datacenter transformation the shift to the 3rd Platform.
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Cisco
Published By: IBM Software     Published Date: Oct 05, 2010
Read how Business analytics investments are more important than ever for business competitiveness and profitability and are becoming increasingly essential to maximize a company's return on investment.
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ibm cognos, business analytics, business intelligence, bi investment, analytical methods, business planning, data analysis
    
IBM Software
Published By: SAS     Published Date: Sep 13, 2013
Assessing Your Business Analytics Initiatives Eight Metrics That Matter
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sas, business analytics, data, business analytics software, business intelligence
    
SAS
Published By: Cisco     Published Date: Sep 16, 2015
Gain an edge by Taking Analytics to the Edge
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data center, iot, cloud, analytics
    
Cisco
Published By: Cisco     Published Date: Jan 21, 2015
Cisco estimates that the Internet of Everything (IoE) — the networked connection of people, process, data, and things — will generate $19 trillion in Value at Stake for the private and public sectors combined between 2013 and 2022. More than 42 percent of this value — $8 trillion — will come from one of IoE’s chief enablers, the Internet of Things (IoT). Gain an Edge by Taking Analytics to the Edge!
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cisco, iot, internet, things, business, opportunity, value, automation, integration, analysis, agility, processes, ecosystem, platform
    
Cisco
Published By: Cisco     Published Date: Jul 11, 2016
Cisco estimates that the Internet of Everything (IoE) — the networked connection of people, process, data, and things — will generate $19 trillion in Value at Stake for the private and public sectors combined between 2013 and 2022. More than 42 percent of this value — $8 trillion — will come from one of IoE’s chief enablers, the Internet of Things (IoT). Defined by Cisco as “the intelligent connectivity of physical devices, driving massive gains in efficiency, business growth, and quality of life,” IoT often represents the quickest path to IoE value for private and public sector organizations. This paper combines original and secondary research, as well as economic analysis, to provide a roadmap for maximizing value from IoT investments. It also explains why, in the worlds of IoT and IoE, the combination of edge computing/analytics and data center/cloud is essential to driving actionable insights that produce improved business outcomes.
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Cisco
Published By: AdRoll     Published Date: Jan 21, 2015
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
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adroll, attribution, attribution modeling, multi touch marketing, strategy, marketing strategy, data analytics, marketing campaign performance, display advertising, retargeting, digital attribution, mobile marketing, audience targeting, customer engagement, emerging marketing, internet marketing
    
AdRoll
Published By: Adobe     Published Date: Nov 07, 2013
Audi differentiates its brand experience using web content and digital asset management capabilities in Adobe Experience Manager.
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adobe, audi, audi cars, adobe marketing cloud, audi website, latest innovation, brand experience, head of brand portal, innovative engineering, worldwide brand, consumer websites, adobe analytics, performance of websites, car configurator data, audi configurator, invite feedback, feedback leads to improvement
    
Adobe
Published By: TeamQuest     Published Date: Sep 05, 2014
TeamQuest Director of Market Development Dave Wagner and Chris Lynn, Safeway's Capacity Manager and Performance Analyst, cover the application of automatic, exception-oriented analytics to a wide variety of IT and business metrics in order to simultaneously optimize service performance and IT cost. Multiple conceptual approaches are shared, including pros and cons. Most of the presentation includes real examples by which Safeway has integrated performance, capacity, business, and power data into an automated optimization process spanning 1000s of servers and virtual servers and their applications.
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automated analytics, automated optimization, it cost, power data
    
TeamQuest
Published By: iKnowtion     Published Date: Nov 17, 2011
Learn how predictive models can improve call volume forecasting. The models provide information about how various independent factors, such as advertising, affect call volume in the short and medium term.
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customer intelligence, predictive modeling, forecasting, call volume, marketing analytics, iknowtion
    
iKnowtion
Published By: iKnowtion     Published Date: Nov 17, 2011
Learn how a financial services company can retain critical customer assets, and their method for predicting customers that will transfer assets in and out of accounts and the expected amounts.
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customer intelligence, customer loyalty, crm solutions, customer profiling, probability choice models, trigger marketing, financial services, profitability, data modeling, marketing analytics, iknowiton
    
iKnowtion
Published By: Kronos, Inc.     Published Date: Jan 07, 2015
HealthLeaders' survey on workforce management queried leaders from a cross-section of U.S. healthcare organizations, including hospitals, health systems, physician organizations, and long-term care/skilled nursing facilities. The 150 respondents represent executives across all disciplines — administration, clinical, operations, finance, marketing, and information. In the next three to five years, hospitals, health systems, and other patient service providers expect to augment their time-and-attendance and payroll systems with integrated applications that enable more sophisticated data crunching around labor analytics, acuity management, and staffing assignments. The goal? To convert the workforce from overhead to asset — a flexible, agile asset that will help organizations succeed in an increasingly demanding regulatory and competitive environment.
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Kronos, Inc.
Published By: Avi Networks     Published Date: May 14, 2018
Avi Vantage is the only solution that delivers built-in application analytics in addition to enterprise-grade load balancing and application security. With millions of data points collected in real time, the platform delivers network-DVR like capabilities with the ability to record and display application analytics over specific time intervals (last 15 minutes, hour, day, week etc.) or for individual transactions. These application insights including total round trip time for each transaction, application health scores, errors, end user statistics, and security insights (DDoS attacks, SSL vulnerabilities, ciphers etc.) simplify troubleshooting of applications.
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Avi Networks
Published By: FICO     Published Date: Aug 14, 2015
Learn how FICO's Blaze Advisor system enables Aviva's vision of doubling business volume and improving customer service.
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fico, analytics, solutions, decision management, rules management.
    
FICO
Published By: AWS - ROI DNA     Published Date: Aug 09, 2018
In today's data -driven digital environment, companies are collecting, transforming and connecting data in innovative and meaningful ways. A robust information and data management solution enables you to leverage the power of your data, exploring and uncovering insights in documents, images and audio across billions of inputs and existing data assets.
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AWS - ROI DNA
Published By: AWS - ROI DNA     Published Date: Aug 09, 2018
In today's big data digital world, your organization produces large volumes of data with great velocity. Generating value from this data and guiding decision making require quick capture, analysis and action. Without strategies to turn data into insights, the data loses its value and insights become irrelevant. Real-time data inegration and analytics tools play a crucial role in harnessing your data so you can enable business and IT stakeholders to make evidence-based decisions
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AWS - ROI DNA
Published By: BrightCove     Published Date: Nov 26, 2008
With the rapid growth of online video, more and more B2B marketers are using video to drive results and ROI throughout the customer lifecycle. Because video enables marketers to tell more engaging stories about their businesses, brands and products, video has quickly proven to be one of the most successful ways of acquiring, interacting with and converting new customers. With this white paper, you will see case studies from successful video marketers and discover 5 ways you can begin leveraging online video today .
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brightcove, video imperative, branding & awareness, video advertising, online video platforms, google analytics
    
BrightCove
Published By: Omniture     Published Date: Jun 27, 2007
Over the past ten years, as online options have increased 100 fold, the world of B2B marketing has reinvented itself—several times. In order to be competitive, particularly in the Web 2.0 environment, businesses have to be ahead of the trends.
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lead generation, conversion, conversions, b2b, b-to-b, business to business, web marketing, conversion testing, dashboard, dashboards, sitecatalyst, site catalyst, omniture, website analytics, web analytics
    
Omniture
Published By: IBM     Published Date: Mar 18, 2015
More and more companies are moving to the cloud for B2B services, and for good reason. There’s a huge potential for increased visibility and analytics-driven insights to be gained from B2B transactions that can give businesses unprecedented levels of information. But many organizations continue to struggle when it comes to going beyond basic transactional data and historical performance metrics. What does it take to not only report on past activity, but to get real-time alerts, predict future events, manage exceptions, and proactively leverage this wealth of data in order to put it to work? Read this IBM white paper to find out how B2B Services Reporting and Analytics provide new insights into your trading partner relationships and to drive better, more profitable business decisions.
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b2b services, ibm, b2b analytics, b2b reporting, transactional data, trading partner relationships
    
IBM
Published By: IBM     Published Date: Jan 16, 2015
Read this IBM white paper to find out how B2B Services Reporting and Analytics provide new insights into your trading partner relationships and to drive better, more profitable business decisions.
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ibm, b2b services reporting, b2b services analytics, trading partner relationships, business decision making, b2b transactions, transactional data
    
IBM
Published By: IBM     Published Date: Jul 07, 2015
Learn about information integration and governance for data warehousing and big data and analytics.
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data warehouse, bad data, big data, mobility, compute-intensive apps, virtualization, cloud computing, scalable infrastructure, reliability
    
IBM
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