Published By: Quantcast
Published Date: Feb 13, 2015
Chaque point de contact du parcours d'un consommateur est mesurable, ce qui permet aux annonceurs d'identifier les tactiques qui génèrent de bons résultats et de développer les campagnes les plus performantes. Toutefois, certains modèles d'attribution n'incitent pas les prestataires à obtenir des clics de valeur ou ne mesurent pas les critères pertinents.
Published By: Quantcast
Published Date: Jan 07, 2015
Attribution models assign credit to some or all of the touchpoints that contribute to a conversion—such as impressions, clicks, web searches, and website visits.
Download this attribution guide today and we’ll outline some of the most common models used to measure display advertising and get to the bottom of how they may work for you.
To help data-driven marketers find better multi-touch strategies for understanding the full customer journey, allocating marketing budgets, and optimizing campaigns, we ran an in-depth survey of professional marketers in the US. Our findings should provide guidance on how to measure your campaign performance in the long and short term.
If you’re searching for information about attribution, you’ve come to the right place. Solving the attribution problem will be one of the most important things you do to boost ROI for your organization. In fact, 58% of marketers depend on attribution to allocate their marketing budget to the most effective channels.
In a few short pages, this guide will deliver all the practical advice you need to run with the pros.
AdRoll looked in detail at the attribution strategies that agencies and brands across these markets are employing to find out how well they are leveraging their data to attract, convert and grow their customer base, as well as the challenges they face in integrating attribution into their marketing. From all of this AdRoll and Econsultancy deliver key insights and actionable insights which you can apply to your business in implementing or optimising attribution modeling.
AdRoll sat down with some of Australia’s leading media agencies for a detailed conversation about their approach to attribution. From that discussion, AdRoll compiled the top 10 tips those agencies would like to impart about attribution modelling. Download to learn more!
Over the past few years attribution has become one of the most-discussed concepts in marketing and sales. Everyone agrees it’s critically important to get right, but there’s no such thing as a “one size fits all” model. Meanwhile countless whitepapers have been written, all with the goal of providing a brief precis of the best way to measure it, but the reality is there’s no universally correct answer...
Did you know...
• 57% of marketers are changing their attribution model this year
• Almost 40% of marketers spend a majority of their budgets on measurement alone
• 69% of marketers are using dynamic email based on user behavior
This report from AdRoll compiles survey results from 1,300 marketers about how they coordinate various different channels and technologies to achieve their goals, and how they're thinking about the latest performance strategies across every stage of the marketing funnel.
AdRoll surveyed 350 marketers across Australia, New Zealand and Singapore this year to dive into how they're thinking about the latest performance strategies across every stage of the marketing funnel. The survey explored:
• The challenges marketers are tackling when creating mobile campaigns
• The attribution models marketers are moving toward
• The key performance indicators marketers are using to measuring to determine the success of their campaigns
• The channels marketers are using to run programmatic advertising
• And more!
See how your campaigns compare to those of 350 other marketers.
The sums spent on digital advertising are so vast; any inefficiencies become costly disadvantages. Attribution models identify such waste, but too many marketers struggle to understand the opportunities of attribution. And even if marketers want better attribution, getting budget support and C-suite approval can prove daunting.
This guide addresses three issues to help marketers implement better attribution:
? What attribution models are available and which is the right one for my brand?
? Whom will I need to work with and how can I get buy-in?
? How do I build a business case for attribution?
This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and types of strategies organisations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.
Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with click measurement? How long should you wait to give credit to user activity?
In this whitepaper, we examine the history of attribution models and dive deep into AdRoll platform data, third-party research, and advertiser survey data to make the case for marketers to adopt a blended attribution model, one that combines both ad views and clicks.
Attribution is critical to marketing success because nothing has a bigger influence on evaluating results than how you measure the impact of your advertising. And in the digital paradigm, almost everything is measurable. When we surveyed our customers, we heard this point loud and clear. Of the 1,050 marketers we spoke to in our 2016 State of the Industry Report, 84% believe attribution is critical or ver
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
Download this white paper to learn how to track inbound phone leads back to specific ads, web pages, and SEO and PPC terms. See exactly which ads are working and which should be stopped. Get credit for every lead and dollar your campaigns generate.
This whitepaper explains how to build a simple digital advertising attribution strategy. The technology is there to run a few simple tests, place a few pixels in the appropriate places, and gain new levels of visibility into whom your ads are reaching and how effectively they're influencing customer actions.
This paper discusses the different attribution models available to marketers, the channels that should be included when conducting multichannel attribution modelling and recommendations for making attribution a part of your ongoing strategy.
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time.
There are a number of attribution principles that still confuse marketers:
Why is attribution a process and not an end state?
Why is making small steps forward really better than doing nothing?
Why does the perfect attribution model not exist?
What makes attribution an ROI investment and not a cost center?
With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific.
Mobile has become the first screen for consumers in terms of internet time spent. Hyperlocal location data is unique to mobile and provides a lot of new, valuable information about consumers.
Today’s sophisticated buyers demand more transparency in location data science, better campaign performance and ROI from attribution modeling. Finding the right partner that can help build the bridge between real-world consumer behavior and mobile programmatic advertising in a transparent way is essential.
To meet those challenges and address the demand for top quality location data, adsquare integrated a global database of HERE Places in April 2017. By leveraging HERE Places and overlaying raw location data of anonymous users with POI data points, adsquare is able to understand exactly what consumers are doing in the real world: what places they visit, when and how often.
To find out more download this paper today.