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Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
It takes a lot of money and resource to recruit and train new, talented telemarketing agents. So what can businesses do to keep their telemarketing teams focused and happy? This ebook provides guidance on: • Which KPIs to track • The best way to structure a bonus plan • How to retain your best agents It also lists the questions you should ask when selecting a telemarketing agency.
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customer acquisition, data updates, call quality, results, team culture, long term career prospects, employee, kpi
    
GrowthIntel - INT
Published By: GrowthIntel - INT     Published Date: Jul 06, 2017
For many B2B companies, the best way to generate new business is the old fashioned one – a team of telemarketers hitting the phones to make sales appointments for their more experienced colleagues. But they are losing money every time a telemarketing agent calls somebody that doesn’t want to buy from them. This ebook will explain: • Why you could be wasting 97.6% of your time • The root of telemarketing’s targeting problem • A better way to classify companies; and • A smarter way to go to market
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b2b, intel, telemarketing, targeting, conversation, reduce costs, business performance, sales
    
GrowthIntel - INT
Published By: Marketo     Published Date: Jun 08, 2017
As a marketer, you know how critical it is to understand how your marketing efforts contribute to the bottom line. There’s a lot that goes on behind-the-scenes to generate sales pipeline and ultimately revenue. And by becoming a data-driven marketer that’s in tune with the right metrics, you can demonstrate marketing’s contribution to both. Metrics illustrate the impact that you and your team are driving in the organization, which is critical to ensure you have the budget and resources you need to deliver optimum business outcomes. Without metrics, it’s nearly impossible to measure the success of your activities and identify elements to optimize in future campaigns. And without them, there’s no way to determine your return on investment (ROI).
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marketing, data driven, metrics, revenue model, tracking campaign, channel success, b2b, return on investment
    
Marketo
Published By: Neolane, Inc.     Published Date: Nov 17, 2010
Marketing is evolving and B2B Marketers that fail to embrace this change will become irrelevant. While shocking to some, this perspective is not new; it's simply becoming increasingly apparent to the B2B marketing community.
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neolane, b2b, marketing, sirius, analytics, sales 2.1, tlbm, respondents
    
Neolane, Inc.
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
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account-based marketing, new technology, automation, business-to-business, personalized marketing
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Account-based marketing (ABM) has recently become a popular term among business-to-business (B2B) marketers. ABM refers to a marketing practice where efforts focus on a predetermined set of customers who meet certain criteria. A set of customers can be narrowly defined and specific—like CIOs, or decision makers at Fortune 100 companies. It also can be more fluid and based on a set of parameters—like marketing directors at financial institutions or technology companies. At its core, ABM combines long-standing marketing best practices with new technologies. It allows marketers to target the right prospects with personalized marketing messages and then automate their entire customer acquisition process
Tags : 
account-based marketing, business-to-business, personalized marketing, automation
    
AdRoll
Published By: Oracle     Published Date: Feb 24, 2015
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses. Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World”
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oracle, digital marketing, b2b, rfp, feedback, signals, data, behavior
    
Oracle
Published By: Oracle     Published Date: Mar 05, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
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oracle, b2b, commerce, empowerment, customer, e-commerce, content, emerging marketing
    
Oracle
Published By: InsideView     Published Date: Aug 17, 2015
Creating alignment between sales and marketing can be a challenge—competing priorities, differing success measures, and even separate terminology. We had the pleasure of hosting Forrester’s Laura Ramos, Vice President and Principal Analyst Serving B2B Marketing Professionals. Laura charted the path to successful sales and marketing alignment and share critical steps to strengthen the partnership and increase revenue success. You will learn how sales and marketing can: · Make revenue generation more efficient and predictable. · Move from a relationship of open hostility to one of smooth collaboration—ultimately becoming high-performance partners. · Work together to create lifelong customer engagement—the lifeblood of every successful company.
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InsideView
Published By: OpenText     Published Date: Mar 02, 2017
Whether you’re new to Electronic Data Exchange (EDI) or looking to enhance your understanding, EDI Basics is for you. This ebook explains fundamental EDI concepts in simple language to help you move away from old, manual processes to an automated supply chain.
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edi solutions, b2b integration, edi benefits, implementation
    
OpenText
Published By: OpenText     Published Date: Mar 02, 2017
Market-leading research group Ovum recently conducted a comparison of B2B integration managed services providers. Get your copy for a full vendor comparison and see why OpenText™ is positioned as the leader in B2B integration managed services.
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ovum report, b2b integration, managed services, edi solutions
    
OpenText
Published By: OpenText     Published Date: Mar 02, 2017
Leave it to the experts to manage your EDI for you, so you can focus on your business. Read about the benefits of B2B managed services in this white paper.
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b2b integration, document exchange, edi, erp, b2b managed services
    
OpenText
Published By: OpenText     Published Date: Mar 02, 2017
Watch the video to learn how Procure-to-Pay (P2P) solutions automate B2B processes to help you gain better visibility into transaction lifecycles, improve efficiency, and increase the speed and accuracy of order, shipping, and invoice processing.
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supply chain, b2b, procure-to-pay, shipping, invoicing
    
OpenText
Published By: Adobe Systems, Inc.     Published Date: Oct 22, 2010
Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth.
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adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service
    
Adobe Systems, Inc.
Published By: Adobe Systems, Inc.     Published Date: Oct 22, 2010
Learn how to develop a business process that help customer experience and application development professionals work together to accelerate.
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adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service
    
Adobe Systems, Inc.
Published By: Adobe Systems, Inc.     Published Date: Nov 15, 2010
Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth.
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adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service
    
Adobe Systems, Inc.
Published By: Heiler     Published Date: Feb 22, 2012
Multiple channel distribution is becoming increasingly important, irrespective of whether the businesses in question are B2C or B2B-focused. The key drivers are the long tail, multi-site and changes in category management. Find out more now!
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heiler, software, mdm of product data, 360-degree, pim/product information management, multichannel commerce, print-catalog, e-catalog
    
Heiler
Published By: IBM     Published Date: Sep 27, 2011
Take a look at this summary which reveals that companies who have implemented comprehensive B2B Integration programs are reaping huge benefits!
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supply chain visibility, network intelligence, data management, b2b integration, b2b collaboration, managed services, cloud computing, social supply chain
    
IBM
Published By: IBM     Published Date: Oct 07, 2011
Need for Speed and Flexibility Drives Manufacturers to Reengineer External Processes Around B2B Integration.
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external process, idc, technology, ibm, b2b integration
    
IBM
Published By: Oracle     Published Date: Oct 29, 2015
Business buyers are more demanding than ever. They expect organizations to meet their precise needs through the life-cycle of interactions with B2B brands. This means providing today’s business buyers with consumer like-experiences that allow them to do their job better and easier, and making the complex simple. Download this white paper from Aberdeen Group to learn the five best practices to get B2B e-commerce right and how to achieve best-in-class performance in customer retention, revenue growth, and operational efficiency.
Tags : 
oracle, aberdeen group, b2b brands, customer retention, revenue growth, operational efficiency
    
Oracle
Published By: Oracle     Published Date: Oct 29, 2015
The rise of the empowered customer has converged B2B and B2C e-commerce. Despite similarities in the challenges faced by firms in both categories, B2B firms differentiate themselves by using content as a key lever to help buyers do their jobs. This report provides an overview of how B2B and B2C commerce are converging and what B2B firms must do to better interact with today’s business buyers.
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oracle, aberdeen convergence brief, b2b, b2c commerce
    
Oracle
Published By: Oracle     Published Date: Dec 17, 2015
View this on demand webcast to learn tips from the head of Digital and Channel Sales for Ricoh America on building a modern, world-class B2B eCommerce organization.
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oracle, modern b2b ecommerce, internet retailer
    
Oracle
Published By: Oracle     Published Date: Dec 17, 2015
View this on demand webcast to learn how the head of eCommerce and CIO of Carolina Biological partnered together to successfully make the switch to digital eBusiness, increase customer loyalty, and reduce costs and time to market.
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oracle, webinar, digital ebusiness, customer loyalty, b2b ecommerce, internet retailer
    
Oracle
Published By: Adobe     Published Date: May 12, 2016
This white paper reveals the reason why integrating electronic signatures into the B2B sales cycle will save you both time and money.
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esignature, digital signature, online signature, electronic signature, benefits of using esignatures
    
Adobe
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