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Published By: Uberflip     Published Date: Jun 30, 2017
This eBook will provide you with an advanced understanding of content creation in the B2B space, as well as examine the key processes and tools that B2B organizations can use to overcome content creation challenges, including ideation, content marketplaces, curation, and workflows.
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content creation, ebook, ideation, content demands, curation
    
Uberflip
Published By: Uberflip     Published Date: Jun 30, 2017
This eBook aims to provide you with an advanced understanding of content distribution in the B2B space, as well as provide an inside look at the tactics and channels (including social, organic search, email, and paid programs) you need to be leveraging to effectively distribute your content to your audience.
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content distribution, ebook, delivery, channels, goals
    
Uberflip
Published By: Oracle Service Cloud     Published Date: Mar 23, 2016
In 2015, mobile devices are becoming ubiquitous with daily life. This connection has made its way from the consumer world to the B2B world. But this is not only the case for that outside sales person or the execuitve who is on the plane next to you speaking with investors. Three-fourths of organizations in Aberdeen reseach have a mobile initiative in place specific to field service, with nearly two-thirs having that program in place for more than two years. But what does a mobile initiative mean? Is it enough to roll out the latest mobile devices for the field team? Is there a difference between a device with some bells and whistles, or toll that empowers the field with access to the insights needed to solve customer issues in real time?
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aberdeen, oracle, service cloud, mobile
    
Oracle Service Cloud
Published By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
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decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts
    
LeadGenius
Published By: LeadGenius     Published Date: Dec 22, 2016
Sales Velocity is an excellent Marketing-Sales alignment metric, because it combines high-level KPIs from both departments. In this whiteboard video, Lena Shaw, Director of Marketing & Growth at LeadGenius, shows marketing and sales leaders how to use sales velocity.
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b2b sales, sales velocity, sales alignment, marketing sales alignment, marketing metrics, sales metrics, sales effectiveness, sales productivity
    
LeadGenius
Published By: LeadGenius     Published Date: Dec 22, 2016
Effective Account Based Marketing (ABM) requires messaging to a decision making panel -- meeting the needs and concerns of different players at your target accounts. In this whiteboard video, Ryan Williams, VP of Sales at LeadGenius, illustrated hows marketing and sales leaders can build a foundation for highly-personalized account-based messaging at scale.
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b2b sales, b2b marketing, sales leads, lead targets, lead generation, online marketing, sales pipeline, goal setting
    
LeadGenius
Published By: Tracx     Published Date: Mar 08, 2017
"Can you prove social media is working? 86% of marketers identified measuring social media return on investment (ROI) as a top challenge. Social ROI can be daunting, but it’s also the key to winning resources and propelling your social media program forward. So how do you calculate the ROI of your social media? We’ve created a Guide and ROI Template to do just that. Arm yourself with not only the knowledge of what's working and what's not on social media, but the numbers to prove it. What You're Getting: *Advice on goal-driven analysis and which metrics matter *Insight on how to tie social data to marketing investments *An easy-to-follow, five-step process for determining ROI *A downloadable template to make calculations easy"
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx
Published By: Tracx     Published Date: Mar 08, 2017
"With more than 2.3 billion active users worldwide, social media has officially gone from a ""nice-to-have"" to a ""must-have"" — and not just for consumer-facing companies. Listen as a panel of experts has a no-holds-barred discussion of how B2B CMOs can build A+ social businesses from the top down. In this webinar, you'll learn: *The biggest areas of opportunity for B2B social media *The 3 types of social CMOs *How to manage expectations and find your internal champions *Real-world use cases and best practices from CMOs just like you Hear from three socially savvy CMOs with a diverse range of experiences at companies large and small: Nick Panayi, Head of Global Brand & Digital Marketing at CSC; Jason Jue, CMO at Triblio; and Jenifer Kern, CMO at Tracx."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx
Published By: Tracx     Published Date: Mar 08, 2017
"The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there. So, we've done the research for you. (You're welcome.) Join us for this on-demand webinar to learn why a ""listen-first"" philosophy sets your team up to discover game-changing opportunities before your competitors do. In this on-demand webinar, you'll learn: *How to create your ideal social media mix *The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, Pinterest, Reddit, and more *Top performing networks based on industry demographics *When to adopt new networks (and when to ignore) *Where companies like yours spend time on social media (and where the missed opportunities are)."
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b2b social media, b2c social media, enterprise social, media engagement, media listening, media platform, media technology, social analytics
    
Tracx
Published By: UPS     Published Date: Aug 29, 2017
The digital buying experience has made its way to the B2B marketplace. Industrial buyers expect the same level of convenience available to them as consumers. In fact, the 2017 UPS Industrial Buying Dynamics survey of 1,500 industrial products buyers indicates that distributors will need to embrace the “consumerization” of B2B industrial buying behavior to remain competitive.
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ups, industrial buying dynamics, industrial distribution, industrial products, industrial products wholesale
    
UPS
Published By: Bizible     Published Date: Jun 09, 2017
How much is marketing contributing to revenue? Learn how to report intelligently to your CEO using marketing attribution.
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marketing attribution, revenue attribution, b2b attribution, marketing anaytics, full-funnel marketing, b2b marketing, multi-touch attribution, omni-channel attribution
    
Bizible
Published By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
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b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
    
Bizible
Published By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation
    
Bizible
Published By: Bizible     Published Date: Jul 25, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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Bizible
Published By: Bizible     Published Date: Jul 25, 2017
The 2017 AdWords Industry Benchmark Report helps B2B marketers understand what to expect in terms of CPL, cost per opportunity, revenue, and ROI. Download the report now to see how your paid search performance compares with industry peers.
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adwords roi, paid search roi, adwords benchmarks, adwords data, b2b adwords, paid search, google adwords
    
Bizible
Published By: Bizible     Published Date: Jul 25, 2017
Marketing ops is poised for another major evolution, cementing their role as revenue drivers. Download this ebook to learn more about Revenue Ops and how marketing & sales operations make growth possible.
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marketing operations, revenue operations, revenue attribution, b2b marketing operations, marketing analytics
    
Bizible
Published By: Bizible     Published Date: Jul 25, 2017
Learn the 4 core competencies of the marketing operations leader.
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marketing operations, revenue operations, revenue attribution, b2b marketing operations, marketing analytics
    
Bizible
Published By: Magento     Published Date: Sep 29, 2017
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Magento
Published By: Magento     Published Date: Nov 15, 2017
In this rapidly changing world of B2B eCommerce, heroes are ready to roll up their sleeves and perform miracles to seize control of the market, beat the competition, and delight their customers. The digital revolution has created a significant opportunity for B2B businesses. In this exclusive publication, Magento has consulted a panel of B2B superheroes to help you navigate your own digital transformation, and become the digital H.E.R.O. of your organization. You’ll find out how to: Influence Buying Habits Reduce Expenditure Grow Revenue Create Opportunities
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Magento
Published By: Magento     Published Date: Feb 13, 2018
Download this eBook to learn more about changing landscape of B2B commerce and how to manage major trends shaping the future B2B commerce. Some highlights from the eBook, include: Major Trends Shaping the Future of B2B commerce Where Most B2B commerce Efforts Fall Short 5 Ways to Improve the B2B commerce Buying Experience Is Your Platform Equipped for the Future of B2B commerce?
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Magento
Published By: Magento     Published Date: Feb 13, 2018
Commerce is permanently altering the way B2B businesses work- from customer acquisition to customer retention, and from order fulfillment to building a relationship with customers. From our experience of working with B2B companies across industries, we have curated a list of 11 most common obstacles to B2B eCommerce success, including: Thinking About eCommerce In Isolation Ignoring Customer Experience No Advanced Analytics Failure Maintain and Improve Systems
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Magento
Published By: Magento     Published Date: Feb 15, 2018
This is a great opportunity to discuss the critical aspects of what makes B2B eCommerce successful. Join Magento Commerce, Magento Solution Partner, Monsoon Consulting, and leading UK supplier and industry leader in B2B online sales, Brymec, for The Anatomy of B2B Success webinar. In this webinar, Peter Sheldon shares how digital transformation is driving B2B online sales growth and provide tips on current eCommerce executive thinking. Guy Hewison and Russell Schlaudraff from Brymec share how they are delivering the ‘future of online ordering.’ If you are serious about growing your B2B eCommerce, discover: What's driving the move to online ordering and self service in B2B The importance of understanding who your customers’ buyer really is The common challenges and pitfalls B2B companies face with implementations Advice from Brymec for sourcing a B2B eCommerce platform Tactics for growing online sales and providing a better customer experience
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Magento
Published By: Magento     Published Date: Feb 15, 2018
Discover 3 tips for transforming your digital experience. Customer expectations are changing the face of B2B commerce. How are you meeting your customers' demands? Discover three tips for transforming your B2B commerce experience. Highlights from this whitepaper, include: An omnichannel strategy for B2B commerce Modifying sales models to meet demands Integrating content for growth Download this whitepaper to learn more!
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Magento
Published By: Magento     Published Date: Feb 22, 2018
In the last ten years, the retail industry has seen an incredibly interesting shift. Shopper expectations have evolved and now dictate the way organizations adapt to deliver more personalized, targeted experiences that revolve around speed and efficiency. Dubbed the “Amazonification of Digital Commerce,” this transformation is influencing the way that shoppers and buyers engage with brands. These expectations have transcended B2C transactions: B2B buyers too now demand an easy purchase experience
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Magento
Published By: Magento     Published Date: Mar 28, 2018
Some highlights from the eBook, include: Major Trends Shaping the Future of B2B commerce Where Most B2B commerce Efforts Fall Short 5 Ways to Improve the B2B commerce Buying Experience Is Your Platform Equipped for the Future of B2B commerce?
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b2b, ecommerce, landscape, sales, customers
    
Magento
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