From social selling to personalized sales messages, the tips on the following pages will help your sales reps prioritize the automation features that they’ll find the most useful. Understand the benefits for the different types of sales team members, including Business Development Reps (or cold-callers), Account Executives, and Sales Managers — then get ready to put what you’ve learned into practice!
THE B2B MARKETERS GUIDE TO THE WORLD OF PROGRAMMATIC ADVERTISING
While some in the B2B world are quickly jumping on the programmatic advertising bandwagon, many more don’t know the first thing about it or what the benefits are. That’s probably why you’re checking out this nifty little guide right now. Whether you’re a beginner with a basic curiosity about programmatic, or you have already executed a programmatic ad buy but want to learn more, you’ve come to the right place. After skimming through the pages of this book, you’ll learn exactly what programmatic is, why you need it, how it works, and why there’s no looking back when planning you’re next great ad campaign. You’ll discover exactly why Programmatic Matters.
We’ve seen Omnichannel Marketing in action across a wide range of companies and we’re convinced that marketing teams need to move to a customer-centric model. In this eBook, we’ll help you do exactly that.
To help forward-thinkers find success with marketing and sales ops, we’ve developed a comprehensive framework that defines the pillars and core responsibilities of Revenue Ops and will encourage innovative companies to build a world-class Revenue Ops
Marketing automation is quickly becoming a competitive necessity for most organizations. According to a recent Demand Gen Report, 42% of b2b marketers identified marketing automation as the tool they plan to test or deploy in 2016—beyond predictive analysis, account-based marketing, lead nurturing, and attribution modeling.
Download this white paper to discover how to use marketing automation to attract, engage, and convert buyers across all marketing channels by streamlining workflow, monitoring social, and managing content.
Successful lead nurturing builds customer loyalty and increases revenue. By anticipating the needs of the buyer and providing them with the most relevant content they need to make a smart decision even before they’re ready to purchase. According to a recent Ascend2 study, the most important objectives of a lead nurturing strategy are to increase conversion rates and sales opportunities. However, 59% of B2B companies say creating relevant content is their biggest obstacle to lead nurturing success.
Download this guide to discover even more ways to improve lead nurturing and increase revenue.
As a B2B Marketer, you spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Account-Based Marketing (ABM) is a tried-and-true strategy to help you do all three. By treating each account as a market of one, you can deepen your relationships with individuals at key accounts and ultimately increase revenue.
For more ways ABM can help you up your marketing game, download this eBook.
Account-Based Marketing (ABM) is one of the truest ways to align your sales and marketing operations to drive holistic account interactions that yield higher returns. According to the Alterra Group, “84% of marketers find that ABM provides significant benefits for retaining and expanding existing client relationships, while 97% say that it delivers a higher ROI than other marketing methods.”able revenue.”
Download this brief to discover how ABM can help guide sales strategies, improve prospecting, and increase conversions.
As more and more industries clamor to adopt an Account-Based Marketing program, B2B marketers must re-think how they drive revenue. According to SiriusDecisions, 92% of companies call ABM a B2B must-have—while 84% of B2B marketers say that ABM delivers higher ROI than any other approach. This is good news, but it gets even better. Now you can deliver Account-Based Marketing directly form your Marketing Automation System (MAS) using Demandbase and Oracle Eloqua.
Download this infographic to see how you can optimize your ABM and MAS systems, align with sales, and drive revenue for B2B success.
Integration is the lifeblood of today’s digital economy, and middleware is the software layer connecting different applications, services, devices, data sources, and business entities. This Ovum Decision
Matrix (ODM) is a comprehensive evaluation to help enterprise IT leaders, including chief information officers (CIOs), enterprise/integration architects, integration competency center (ICC)/integration center of excellence (CoE) directors, and digital transformation leaders select a middleware-as-aservice (MWaaS) suite best suited to their specific hybrid integration requirements.
Download this whitepaper to read further on Hybrid integration suites for cloud service, API-led, B2B, and mobile application integration.
The practice of using predictive analytics for marketing is becoming much more commonplace, but, in many ways, this field is still immature. Marketers are using analytics to identify new prospects, qualify leads, predict close rates, and optimize pricing, but there are still many ways to refine these methods -- along with many pitfalls to avoid.
Download this white paper to learn how to win the B2B marketing analytics poker game.
Why personalization is particularly difficult for B2B
How marketers are using data to customize content today
Clear steps to making your database mission-ready
How to prioritize your personalization efforts for the highest returns
Did you know that the average health of marketers’ data is only “questionable?”
Dun & Bradstreet analyzed 695M customer contact records and surveyed more than 500 B2B marketers to provide the truth about the state of B2B marketing data. Download the fourth annual report to discover how you can turn improved data quality into a competitive advantage.
• The trends and pitfalls every data-driven marketer needs to know
• The true state of B2B marketing data quality
• Benchmarks for assessing your own data quality
• Dun & Bradstreet’s research of B2B marketers’ data-fueled priorities for 2016
Do you have the data strategy you need to deliver on your marketing goals? Download the B2B Marketing Data Report to find out!
Is your well-worn playbook in need of a refresh? What worked best for B2B marketers last year may not help you optimize a moment with a customer or prospect today. All too often, baked in processes get in the way of delighting customers.
If you’re a B2B marketer who wants to be a game changer, you have come to the right place. This reader is for marketers who crave to poke and pull apart the “tried and true”.
Break the cycle of “best practice” rituals and ask yourself these questions:
- When was the last time you made a truly bold move in your marketing?
- Do you have any idea how bad your data problem really is?
-How long will you continue to create sales content nobody uses?
We answer these questions and more- download the free guide today!
According to eMarketer, digital marketers have a “love affair with data,” and are planning to increase spending and usage in data-driven marketing strategies. Data helps marketers make more informed decisions about their most receptive audiences, so it should come as no surprise that 75% of B2B marketers currently leverage data to inform their digital advertising strategy, according to a new study.
By 2017, 83% of all online advertising will be purchased programmatically, according to eMarketer. Don’t left behind. Download this informative eBook to learn why you should be investing in programmatic right now. Whether you're a beginner with a basic curiosity, or you have already executed a programmatic ad buy but you want to learn more, you'll discover exactly what programmatic is, why you need it, and how it works. Ultimately, you'll discover why Programmatic Matters.
• The key players in the programmatic ecosystem and how to work with them to execute a successful campaign
• Why data is the key ingredient of programmatic
• How to leverage targeting to your advantage
Business-to-business CMOs need to stay current on emerging technologies that improve customer engagement. This Forrester Research report overviews new technologies marketers us to improve customer acquisition and engagement at different stages of the customer life cycle.
B2B buyers are learning on their own and delaying contact with suppliers until late in the purchase. Most B2B marketers are fighting back with thought leadership—but it’s not working. The Challenger Marketing approach helps marketers stand out amongst the noise and more reliably reset the customer’s purchase criteria decisively in theirf avor.
This executive overview focuses on one of these drivers--program effectiveness--defined by leading marketers as programs that drive a high level of conversion and prospect engagement throughout the buyer's journey. in this executive overview, we'll take a look at the current buyer landscape, and then at five five best practice areas that need to be optimized in order for your programs to reach their full potential.
The key to a balanced budget is finding the right mix of growth and efficiency. The challenge is that often this budget is spent on activities that are skewed toward the top of the funnel or that are not necessarily aligned to revenue. So how can they possibly balance this budget and prove it is aligned to their assigned revenue contribution? The key is finding the right mix of "muscle" (volume) and "brains" (improved conversion).
Published By: Uberflip
Published Date: Mar 16, 2018
When it comes to content production, marketers across
the globe can let out a collective “we’ve got this.” Content
marketing is now the cornerstone of most organizations’
marketing strategies. In fact, 91 percent of all B2B companies
use content marketing. And 38 percent of North American
marketers say they expect their content marketing budget
to increase in the next 12 months. We’ve invested heavily in
it because it works.
Recent Aberdeen research on Configure/Price/Quote solutions helps sales operations practitioners reduce the friction at the end of the B2B sales cycle. If you are implementing a CPQ deployment, make sure you get your money's worth by supporting it with these best practices.
Published By: Brainshark
Published Date: Aug 02, 2017
As buyers have become increasingly more savvy and better-educated, B2B sales organizations have changed their strategies. But that can’t happen in a vacuum – sales training must change as well.
This brief provides specific ways to improve both the training content delivered to sales reps and the all-important methods for delivering that content. With this actionable information, managers and trainers can begin enacting real change that gets reps more conversation-ready than ever before.
Get your copy of this latest brief today. And ready your sales force for better opportunities and more wins.
Published By: Brainshark
Published Date: Aug 02, 2017
It’s clear that sales enablement is widely recognized as a critical B2B function, with the number of dedicated sales enablement roles more than doubling over the past three years. But such an important job can become overwhelming without the right solution in place.
You know technology is the key to ensuring maximum effectiveness. But how do you convince the decision maker and other key stakeholders to get on board with the investment?
In this exclusive brief, you’ll learn 6 tips to help prepare and present your business case for sales enablement technology