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Published By: Neustar     Published Date: Mar 04, 2013
Learn more about how to get the most out of your marketing budget and improve operational efficiencies by implementing a successful inquiry nurturing program through commitment to consistency and dedication to frequency.
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prospective student, inquiry nurturing program, nurturing program, higher education, lead scoring, segmentation, lead conversion, nurturing strategy, enrollment, business to consumer, b2c, school, prospective students
    
Neustar
Published By: Oracle     Published Date: Sep 30, 2019
Let’s just get to the core of the issue: The customer experience (CX) is broken. Legacy technology is way behind and it creates a distorted view of the customer. Though it provides behavioral, demographic, and preference data, most martech doesn’t link important data silos together to deliver the bold multichannel experience always-on customers want. How can marketers stay competitive in a data-driven world with outdated technology behind their decision-making? Simple. They can’t. In order to course correct the customer experience, marketers need: • The ability to build a holistic customer view that incorporates preferences, behaviors, and personalization across multiple devices and channels • A way to manage B2B and B2C CX at every touchpoint Can your technology do all this? Let’s look into that.
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Oracle
Published By: CA Technologies     Published Date: Jan 06, 2014
This report presents new research into the use and benefits of IAM and the relationship it has with these three drivers. The research is based on over three hundred interviews with senior IT managers in medium sized to large organisations in a range of business sectors across Europe. The report should be of interest to anyone wanting to better serve all types of users, whilst still keeping control over applications and data.
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mediacom, digital identities, open business, business growth, access management, identity management, iam, open interaction, in-house directories, management challenges, cloud-based services, b2b, b2c, cloud services, it applications, source of identity, bring your own identity, iam-as-a-service
    
CA Technologies
Published By: BMC Control M     Published Date: Jul 16, 2009
Batch Application Integration allows you to process critical transactions, such as payment authorizations, in real-time, and cue fulfillment (such as packaging and shipping) or other lower priority actions for batch processing. Learn more about Batch Application Integration, and how BMC CONTROL-M makes it possible.
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integrating, automation, composite applications, bmc, control-m, enterprise architects, batch application integration, batch processing, object oriented design, ood, service oriented architecture, soa, enterprise management associates, ema, enterprise, bai, enterprise resource planning, erp, business-to-consumer, b2c
    
BMC Control M
Published By: hybris software     Published Date: Aug 01, 2012
It's true that deploying B2B e-commerce platform involves many unique requirements not commonly found in B2C operations, such as incorporating a complex product port-folio, multiple distribution channels, and integrating with third party systems And yet, it's possible to complete an initial out-of-the-box B2B implementation within three months, if all the right critical path steps are followed. Additional features and functionality can be added after the initial launch, provided that the chosen out-of-the-box platform is designed to be used over the long run.
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information technology, finance, analytics, maerchandising, product management, marketing, mapping, requirements gathering, design, construction, deployment, e-commerce, b2b, on premise, on demand, agility of solution, systems integration, speed, branding, retail
    
hybris software
Published By: hybris software     Published Date: Mar 04, 2013
This report details findings about how well each vendor fulfills our criteria and where they stand in relation to each other to help eBusiness and strategy professionals select the right partner for B2C online and multichannel commerce solution.
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b2c, ecommerce, multichannel, ebusiness, commerce suite, crm & customer care, e-commerce
    
hybris software
Published By: CEB     Published Date: Nov 24, 2014
Many brands are struggling to keep up and are losing ground as consumers demand higher levels of service through a more digital experience. Making matters worse, these changes are driven by a massive generation that is notoriously difficult to engage. Winning consumers over today requires building new capabilities that make brands more agile and provides deeper, more intimate knowledge of buyers.
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b2c marketing insights, b2c marketing teams, consumers demand insights, customer experience, effortless experience, marketing leaders, global marketing executives, digital marketing strategies, marketing executives, traditional marketing, sales
    
CEB
Published By: IBM     Published Date: Aug 16, 2016
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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ibm, commerce, business to business, b2b, sales, enterprise, sales model, enterprise sales model, sales process, convergence, crm & customer care
    
IBM
Published By: IBM     Published Date: Aug 16, 2016
Read this white paper to learn how to: - Use B2C best practices to meet buyer expectations for enhanced online experiences - Deliver multiple combinations of products and services for faster, streamlined quoting and ordering - Support complex buying cycles and selling executions across channels and markets—and around the world"
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ibm, b2b, business to business, commerce, b2b commerce, online shopping, online commerce, b2c, crm & customer care, sales
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
Third party white paper from FitforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
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ibm, commerce, b2c, b2c ecommerce, ecommerce, omnichannel, retail success, e-commerce, retail
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior-and profitable-interactions with customers.
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ibm, ecommerce, b2c, b2c ecommerce, commerce, data, business advisor, e-commerce, retail
    
IBM
Published By: IBM     Published Date: Oct 11, 2016
Watch this short video to see how the right commerce solution can help you understand your customers like never before, and deliver exactly what they want.
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ibm, commerce, b2c, b2c ecommerce, ecommerce, cloud, customer engagement, e-commerce, retail
    
IBM
Published By: IBM     Published Date: Feb 01, 2017
White paper from FirforCommerce and IBM on the 5 roadblocks to avoid on the journey to omnichannel retail success.
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ibm, commerce, b2c ecommerce, b2c
    
IBM
Published By: IBM     Published Date: Feb 01, 2017
Self assessment whitepaper allows retailers to determine where they are on the path to omnichannel.
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ibm, omnichannel, commerce, b2c, b2c ecommerce
    
IBM
Published By: IBM     Published Date: Feb 01, 2017
Watch this short video to see how the right commerce solution can help you understand your customers like never before, and deliver exactly what they want.
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ibm, commerce, cloud, b2c ecommerce
    
IBM
Published By: IBM     Published Date: Apr 26, 2017
See how you can bring the best of B2C to your B2B eCommerce site in less than 90 days.
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b2b commerce, cloud, cloud computing, b2c, ecommerce
    
IBM
Published By: IBM     Published Date: Apr 26, 2017
"Business buyers are shopping online as private consumers and they expect the same experience when purchasing business products and services online. While B2B organizations can learn from B2C online retailers in terms of user experience, B2B selling is much more complex. Read this white paper to learn how to: Use B2C best practices to meet buyer expectations for enhanced online experiences Deliver multiple combinations of products and services for faster, streamlined quoting and ordering Support complex buying cycles and selling executions across channels and markets—and around the world"
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b2b commerce, efficiency, online retail, buying cycles, b2b selling
    
IBM
Published By: IBM     Published Date: Apr 26, 2017
B2B sales processes are being transformed by buyers who are demanding a more personalized buying experience similar to what they have experienced in their personal shopping. This paper lays out why this transformation should be on the minds of many if not most B2B organizations. This document helps guide relevant stakeholders within Exceed your B2B clients' expectations - emulate the B2C model B2B organizations to develop and execute plans to increase their e-commerce proficiency with the goal of increasing sales, profits, customer retention and customer satisfaction.
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sales, b2b sales, buying experience, client experience, sales growth
    
IBM
Published By: IBM     Published Date: Apr 25, 2018
Many retailers are investing in distributed order management systems to optimize their consumer order fulfilment performance. Chief supply chain officers can use this research to successfully implement these systems into their business application landscape.
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b2c, ibm, order management, supply chain
    
IBM
Published By: Digital Mind Factory     Published Date: May 05, 2010
Digital Mind Factory develops and manages performance-based media and marketing campaigns using our proprietary, turnkey demand generation and lead nurturing management service, that delivers results for such clients as Bausch & Lomb, The Walt Disney Co. and Anthem of Blue Cross.
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roi, digital mind factory, bausch and lomb, demand generation, turnkey, lead nurturing, management
    
Digital Mind Factory
Published By: Oracle     Published Date: Jan 28, 2015
Oracle Retail delivers best-in-class commerce applications focused on scalability, performance and personalized experiences. Explore 8 case studies in this scanable eBook to see how we are increasing revenue, customer engagement, and operational efficiency for industry-leading B2C and B2B brands in hardlines, fashion and grocery worldwide.
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Oracle
Published By: SAP SME     Published Date: Aug 13, 2015
5 ejemplos de empresas exitosas alrededor del mundo que lo inspirarán para transformar la experiencia de su cliente, e incrementar sus ingresos: • 21Diamonds, maximiza las ventas de joyas personalizadas • Smith aumenta la ventas on-line • Galerías Lafayette brinda una excepcional experiencia de compra onmincanal • Grupo Leather&Schuh lleva la experiencia de cliente a un nuevo nivel • Entertainer sube los niveles de reputación de la marca y las ventas on-line
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b2c, negocio a consumidor, plataforma digital, comercio electrónico, e-commerce, proyecto de comercio electrónico, omnicanalidad, iniciativa de comercio, sistema de comercio, plataforma de comercio, tienda virtual, tienda en línea, plataforma digital, experiencia de cliente, customer engagement, experiencia del consumidor
    
SAP SME
Published By: Genesys     Published Date: Jun 13, 2018
In today’s digital world, the messaging and texting that have become a prominent part of most people’s lives are a form of asynchronous messaging. These are a simple, convenient method of communication for people on the go, with varied time in response based upon intrigue and urgency. Asynchronous messaging has become so ingrained in consumers’ lives, an expectation has evolved that businesses should be able resolve issues just as quickly and easily, and on the customer’s timetable. To keep up with consumer expectations and offer differentiated customer experiences, there is a strong case for implementing capabilities where messages can be fielded by bots using artificial intelligence, with a human touch through skilled representatives, or a combination of both within the same conversation, without losing context. Download this white paper to learn about: • 6 benefits to asynchronous messaging in B2C customer experience and operations • Incorporating asynchronous messaging into your u
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customer service, operations, asynchronous, messaging, customer expectations
    
Genesys
Published By: ePharma     Published Date: Jan 08, 2018
Digital Health solutions are still mostly driven by marketing departments, whether they be novel devices that alter the way we treat rare diseases or commonplace wearable bands that track our activity....With added information and innovative ways to improve health and access to care, marketing can now truly utilize innovative strategies to touch all the key players in the health ecosystem. There are three key areas to explore: 1. Consumer Awareness 2. B2B Becoming B2C 3. Legal Aspects
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ePharma
Published By: Resonate     Published Date: Jan 24, 2018
B2C marketers need CMOs and top Customer Insights leadership to guide their teams in driving customer-obsessed strategies. While most think they are, given regular interaction with customers, in reality, most marketing leaders still prioritize internal rubrics over solving actual customer problems. In this Resonate Webinar, featuring guest, Shar VanBoskirk, VP, Principal Analyst at Forrester Research, you’ll learn how to transform your marketing team into creators of post-digital brand experiences and leaders of enterprise-wide customer obsession. Key takeaways will include: - Why Marketing today is failing - How emphasis on customer understanding, brand strategy, and brand experience will turn Marketing into the leader in customer strategies for the entire firm - What Marketing Leadership must do in order to enact, and maintain this shift
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customer strategy, marketing strategy, consumer intelligence software
    
Resonate
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