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Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer, e-commerce
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer, e-commerce
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Retailers are always searching for ways to enhance the in-store shopping experience. Now, beacon technology allows them to reach out to customers on mobile as they shop, to deliver special offers and real-time answers to their in-store questions.
Tags : 
customer experience, ecommerce, customer relationship, customer, e-commerce
    
Adobe
Published By: INT_AstuteIT_ABM_DoubleTouch_BENELUX     Published Date: Feb 23, 2018
Wholly relevant and personalized customer service is no longer an optional preference, so much as an inevitable reality. Through the right data management technology, marketers can pave the way for their customers to reach the right ticket for their chosen journey, through the channels they prefer, in a way which means something to them in that particular moment. Airlines don’t have to make use of beacon technology and IoT to begin uplifting their outreach, but should choose a solution which is ready as soon as they are, to plug into, embrace and deliver actions with a shifting landscape of consumer touchpoints.
Tags : 
customer, marketers, technology, management
    
INT_AstuteIT_ABM_DoubleTouch_BENELUX
Published By: SAP     Published Date: Nov 04, 2015
Download this whitepaper to discover how global companies are using innovative technologies such as beacons, dynamic pricing and adaptive analytics to flourish in the modern-day, next-generation retail world. Learn what they believe they’re doing well and where they’re struggling as they adapt to today’s rapidly evolving marketplace. These insights can help your business thrive in an increasingly disruptive retail landscape.
Tags : 
consumer behaviors, sap, dynamic pricing, beacons, adaptive analytics, marketplace, fulfillment, customer experience, emerging marketing, crm & customer care, retail
    
SAP
Published By: Location3     Published Date: Aug 31, 2018
When we released our first white paper in February 2015 discussing the ways multi-location businesses were using online media to drive in-store visits, most of the strategic opportunities being leveraged by marketers revolved around using things like promotional coupons, beacons and other tactics. While those methods certainly provided incremental lift in in-store traffic and revenue, there existed a number of gaps in connecting online data associated with promotional efforts, to data that indicated a customer actually converted offline at a business location. At press time for our original “online-to-offline” white paper, digital industry giants were still very much in the early stages of evaluating data points that signified offline customer conversions. Many of these “conversions” were somewhat implied (i.e. Clicks on “Get Directions” link), while others were a bit more reliable in signifying in-store visits and purchases made by consumers (i.e. downloadable coupon redeemed in-store
Tags : 
marketing, local marketing, franchise, franchisor, digital marketing, online to offline, multi-location businesses, store visits, cross channel analytics
    
Location3
Published By: Monotype     Published Date: Jun 29, 2017
After years spent hidden in the shadows of Millennials, Generation Z is taking over the spotlight and making some serious waves in the process. Gen Zs are the first true digital natives, born between the late 1990’s to the mid 2000’s, and only know a world with Internet access, social media and smartphones. This “YouTube generation” is tech-savvy and pragmatic, drives innovation and the way we consume media, and they’re pushing brands and marketers to catch up in the process. Like, follow, read, repeat In an era of massive information (and advertising) overload, the brand-consumer relationship is a delicate dance. One misstep and a disgruntled customer will gladly find a new partner. Thanks to a mobile-first, visually rich, social and digital world, people expect flexibility, authenticity and consistency in every single interaction with a brand. In order to keep your customers engaged and happy, look to the emerging behaviours and preferences of Generation Z as a beacon for what’s to c
Tags : 
generation z, communication, media, marketing, branding, customer engagement, digital engagement
    
Monotype
Published By: Box     Published Date: May 31, 2012
This Gilbane Group Beacon examines how large-­scale trends are changing enterprise collaboration and content sharing expectations. It defines Cloud Content Management, an emerging set of content management practices.
Tags : 
cloud, content management, active control, collaboration, sharing, content sharing, free online storage, online storage, file sharing, online file storage, share files online, store documents online, online collaboration, collaboration tools, ftp replacement, sharepoint alternative, file storage, mobile data access, share files online, asset management
    
Box
Published By: Phunware     Published Date: Jun 24, 2014
For event producers and franchise owners, keeping fans engaged and committed is crucial to maintaining and growing the business’ success. Download our guide and get insight on, why event marketers are losing touch with fans, why move to mobile and how to increase fan engagement—both at the event and beyond.
Tags : 
sports franchises, mobile apps for fans, sports team mobile app
    
Phunware
Published By: Great Bay Software     Published Date: Feb 04, 2015
The majority of companies have a difficult time deploying NAC across the enterprise. No existing NAC solution provides access control for all endpoints and operating systems – leaving vulnerable blind spots on the network. Some company leaders spend hundreds of thousands – even millions – of dollars on a NAC solution only to spend years trying to implement the technology. As a result, this can turn into a very frustrating process. However, the solution intended to help you better secure and manage your network shouldn’t wind up creating greater risk and chaos. There are ways to set your network and your team up for success. Here are some tips to help you when considering deploying a NAC solution.
Tags : 
great bay, software, network, access, control, implementation, nac, enterprise, technology, security, software, deployment, process, attacks, visibility, security, policies, beacon, functionality
    
Great Bay Software
Published By: Phunware     Published Date: Jul 30, 2014
Retailers and Marketers have not yet begun to take total advantage of the newest technologies to leverage bid data and mobile. Download this whitepaper for the key best practices that will allow mobile marketers to utilize these technologies and capture a larger market share.
Tags : 
phunware, best practices ibeacon, big data ibeacon, push notifications, search marketing, emerging marketing, social media
    
Phunware
Published By: Phunware     Published Date: Jul 30, 2014
Download this case study to learn more about how WWE was able to increase fan engagement, loyalty and revenue.
Tags : 
phunware, search marketing, emerging marketing, traditional marketing
    
Phunware
Published By: Phunware     Published Date: Aug 11, 2014
Many hospitals are losing revenue and receiving poor reviews due to process inefficiencies that can often result in missed or delayed appointments and patient dissatisfaction. Additionally, with the influx of newly insured health care patients resulting from the Affordable Care Act’s new regulations, it is more of a challenge than ever before to guide patients through the hospital system in an efficient manner. In this white paper, we’ll examine how hospitals can use mobile technology to enhance the patient and visitor experience and drive new revenue through increased efficiency.
Tags : 
phunware, hospital mobile strategy, hospital beacon strategy, hospital mobile technology, hospital wayfinding technology, hospital push notifications, hospital digital navigation, traditional marketing
    
Phunware
Published By: Phunware     Published Date: Aug 27, 2014
Learn the 5 questions you should be asking a potential location-based marketing partner and see the importance of choosing the right marketing and analytics partner for your organization.
Tags : 
location based services, wi-fi beacons, geofencing, ble, bluetooth low energy technology, close proximity marketing, wayfinding, branded mobile apps, emerging marketing
    
Phunware
Published By: Phunware     Published Date: Oct 14, 2014
Learn the 7 benefits of using location to improve your organization’s customer experience and see how this will help retain loyal customers.
Tags : 
mobile location marketing, location aware technology, showrooming, geo-fence, mobile push notifications, mobile beacons, emerging marketing
    
Phunware
Published By: Phunware     Published Date: Oct 14, 2014
Learn how you can reach a wider audience by using location-based technology and see how location-aware technology can benefit your organization.
Tags : 
mobile location marketing, location aware technology, geo-fence, mobile push notifications, mobile beacons, mobile solutions for hospitals, mobile solutions for real estate, mobile solutions for museums, mobile solutions for airports, mobile solutions for stadiums, mobile solutions for sports
    
Phunware
Published By: Progress     Published Date: Mar 26, 2018
Patients are morphing into healthcare consumers, while healthcare providers and suppliers are simultaneously facing tighter payments. The Triple Aim is the operating beacon to deal with this challenging operating environment. How will healthcare organizations manage? By bringing data together from inside and outside the traditional healthcare system, and quickly delivering solutions into people’s hands via a new generation of enterprise health clouds.
Tags : 
    
Progress
Published By: Progress     Published Date: Mar 26, 2018
Patients are morphing into healthcare consumers, while healthcare providers and suppliers are simultaneously facing tighter payments. The Triple Aim is the operating beacon to deal with this challenging operating environment. How will healthcare organizations manage? By bringing data together from inside and outside the traditional healthcare system, and quickly delivering solutions into people’s hands via a new generation of enterprise health clouds.
Tags : 
    
Progress
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