Companies are pursuing digital transformation. The goal is to improve customer value, operate with greater efficiency and agility, and increase innovation. But as companies leverage new workflows, security has not kept pace, and cyber criminals are becoming more sophisticated. This white paper describes a security paradigm for today’s hostile environment: zero trust.
Digital marketing technologies have transformed both anonymous and authenticated interactions. Online ads, websites, and search reach more anonymous consumers for less, with much better segmentation and measurement. They’ve also added entirely new capabilities like behavioral monitoring and predictive analytics.
Adobe offers powerful personalization tools that help you give your customers custom experiences every time they interact with you. With Adobe, you can take control of your data, use AI to achieve scale, and see incredible results.
Adobe Target helps marketers deliver relevant, personalized experiences to highly targeted audiences based on behavioral analytics and audience data. Powered by AI and machine learning, users can deliver individualized customer experiences at massive scale.
Published By: Logrhythm
Published Date: Feb 24, 2016
In this webinar, learn how LogRhythm reduces mean time to detect (MTTD) and mean time to respond (MTTR) through machine-driven, real-time behavioral analytics, rapid forensic search and automated response.
Oh Behave! How Behavioral Analytics Fuels More Personalized Marketing. This FREE report reveals how you can turn web analytics into a powerful enabler of Interactive Marketing. Included is a five-step migration path to Interactive Marketing success.
The 2016 ACFE Report to the Nations on Occupational Fraud and Abuse analyzed 2,410 occupational fraud cases that caused a total loss of more than $6.3 billion.8 Victim organizations that lacked anti-fraud controls suffered double the amount of median losses.
SAS’ unique, hybrid approach to insider threat deterrence – which combines traditional detection methods and investigative methodologies with behavioral analysis – enables complete, continuous monitoring. As a result, government agencies and companies can take pre-emptive action before damaging incidents occur. Equally important, SAS solutions are powerful yet simple to use, reducing the need to hire a cadre of high-end data modelers and analytics specialists. Automation of data integration and analytics processing makes it easy to deploy into daily operations.
With clickstream analytics, you know WHAT your online customers are doing online. But, do you know WHY? To learn how to take your web analytics to the next level by adding the WHY to the WHAT, download this free white paper on the value of adding customer satisfaction measurement to your behavioral web analytics.
Many financial institutions see their customer data as one of their most valuable assets. Unlocking insights from that data helps FIs understand, anticipate and offer account holders the products and services they truly need. A major trend to unlocking customer insights is using machine learning to surface the behavioral intelligence buried in the large amount of account holder transactional data captured each and every day. In this paper, learn how a group of talented, enthusiastic analysts with an open approach to data can yield some very interesting and extremely valuable and actionable results. This approach, championed by Q2 Executive Vice President and CTO Adam Anderson, has led to a new platform, Q2 SMART, which provides powerful behavioral analytics for financial institutions, enabling growth while providing account holders with real value.