Many breaches happen because of compromised privileged user accounts. Risks spread like wildfire in the dynamic traditional, virtualized and cloud environments common in enterprises today. One improperly authorized privileged account can cause widespread and irreparable damage to an organization’s infrastructure, intellectual property and brand equity, leading to sudden drops in market value, broad organizational disruption and costly compliance penalties. Effectively managing privileged access across your hybrid enterprise is an imperative to reducing security and compliance risks.
How are you perceived by your customers? In this age, on social media, your buyers are posting their opinions about your products and services. To better serve them, build your brand, and protect your position. How do you listen and understand?
1.Meet the new consumer
The migration to mobile and social media will challenge — and change — everything we know about consumer marketing.
2. Who owns your brand?
Brand equity can no longer be bought. Online reviews now generate total market transparency for location-based businesses. Reviews tilt the balance of branding power away from companies and into the hands of customers.
3. The battle for brick-and-mortar customers is won or lost on the social web. To win, marketers must actively enlist customers as online advocates. Those who scale online review volume and quality will be rewarded with higher search visibility and more business at street level.
4. “Dark data” provides priceless operational insights
Vast amounts of unstructured, unmined sentiment data on social media provides feedback about the customer experience that you can filter using thematic analysis and use to improve operations at the national or location level.
5. Business implications
Online reputation stands betwee
Published By: OpenText
Published Date: May 23, 2012
Download this report and learn how to:
. Monitor, analyze and report on social media content
. Manage brand effectiveness
. Ensure brand consistency across social media and other marketing channels
. Build an effective social compliance program
For the most part, even companies using sophisticated technology to provide consistent access and answers across channels still view customer service through a traditional lens of serving the needs of the customer—despite its usefulness in marketing, building brand equity, up- and cross-selling and driving loyalty, as well as capturing the voice of the customer for product and service improvement and new product and service ideas. Even when serving customers is seen as a strategic goal for the entire organization, few companies seem to be leveraging customer service as a true organizational
Lotame's whitepaper presents the first ever study of brand equity measures (including brand awareness, favorability, ad recall, and purchase intent, and viewership intent) and their mathematical relationships to clicks, interaction rates, and time spent.
One of the big challenges with massive PR initiatives is the difficulty in measuring the outcomes as it pertains to your brand and business objectives set. Read this guide for a five step process that will help you determine the impact of your PR initiatives and compare it to the organizational goals they were aimed to accomplish.
Published By: BlueHornet
Published Date: Jun 06, 2008
Every email marketer can use lifecycle techniques to drive greater online revenue and brand equity. Join the lifecycle email marketing experts from BlueHornet to learn which five components you should focus on to achieve the greatest success.