The HealthLeaders Media Council is a group of 8,600+ senior healthcare executives from the nation’s leading healthcare provider organizations. They offer insights on the shifting healthcare climate so as to inform their peers and the industry-at-large of operative strategies and existing challenges.
Intelligence Reports are the result of these insights. These reports can be used to benchmark an organization's performance and progress compared to peer organizations, as well as gather insights and advice from industry experts and leaders on a variety of critical topics.
As an underwriter of the report, take advantage of exclusively customized survey questions, and a perspective letter featuring a chief executive from your brand. Choose the topic that best aligns with your brand positioning, and benefit from this unique opportunity for lead generation.
Align your brand with the HealthLeaders Media Council. Download our asset information sheet to see the upcoming schedule of opportunit
Custom content can help to provide exposure across multiple platforms as well as to position your brand as a foremost solution in the crowded healthcare marketplace.
Whether you are looking for ghost writing services, custom event development, customized ebooks, customized case studies, or a completely out-of-the-box concept, HealthLeaders Media has the experts to help you.
Let HealthLeaders Media be your partner in communicating effectively with senior level executives and key decision makers.
Download the information sheet now to discover what innovative engagement we offer.
Published By: Monotype
Published Date: May 09, 2018
Over the past several years, we’ve seen a huge change in how brands communicate, market, and relate to their customers. Maintaining good brand health and a strong visual identity is essential to developing trust with your customers, meeting them where they are, and keeping up with their expectations. // In our latest eBook, we've highlighted areas you can’t ignore if you want to deliver the experience consumers expect. You’ll find out what’s most important to today’s customers, ways you can prepare for the future, and how type ties it all together. // You'll learn:
Why it’s essential to establish a cohesive brand identity across all touchpoints, in whatever region or language your customers demand
How customer expectations have evolved and how you can to adapt
Why type is an essential tool in responding to these changes and preparing for the future
It's important to select the right branding approach for your organization's health and wellness investments. Discover the merits and best practices of 3 branding approaches for your health and wellness benefits.
If you're still struggling to understand how social really impacts your brand health, it's time to get focused. This step-by-step guide shows you how brands win big by engaging consumers in the purchase path.
1. Meet the new healthcare consumer
The consumerization of healthcare, major demographic shifts, and the migration
to mobile and social media are tilting the balance of power away from traditional
healthcare marketers and into the hands of potential patients.
2. Online reputation is the new competitive frontier for marketers
Healthcare brands are no longer controlled by marketers. Patient feedback about
doctors and facilities online is leading to total market transparency for healthcare
consumers. CG-CAHPS surveys only go so far in providing social proof.
3. Healthcare branding is becoming hyper-local
In the search for providers, all branding is local – at the level of individual
practitioners and facilities. Proliferating points of presence on the web make this
a challenge that requires technology. But healthcare marketers who scale online
review volume and quality will be rewarded with higher search visibility.
4. Business implications
Online ratings and reviews stand between everyth
The balance of power has shifted from brand owners to customers, and what people say about you online can either derail your business or accelerate its success. This is especially true for consumer-focused brands in industries such as retail, hospitality, automotive and healthcare
This guide will help you understand the role of online reviews in overall brand health, and the tactics to maximize your online reputation.
Brand perception begins online, with the local online reputation of doctors, clinics and hospitals.
In late 2017, Reputation.com set out to understand how consumers use the internet to look for healthcare services online, particularly when interacting with healthcare-related ratings and reviews. We surveyed healthcare consumers across the U.S. in a representative range of demographic groups for answers to some key questions:
• What are consumers and patients really looking for in online reviews?
• What ratings and review factors are most important when choosing a doctor?
• What sites are most used and trusted for this information?
Findings confirmed that online reviews are an essential part of the healthcare consumer’s decision-making. In this report, we’ll look at the key findings in detail
Published By: Monotype
Published Date: Jan 10, 2017
Without overstating the situation, it's safe to say there has been a seismic shift in the way brands and customers interact, and with it, an equally profound change in how brands must communicate, market, and relate to their customers. In this eBook, you’ll learn about three areas of particular importance—continuity, customers, and compliance—where type can help deliver on the experience today's consumers expect.
42% of consumers make the internet their first stop for healthcare information, ranking the web second to actual physicians. Following this trend, healthcare marketers have increased their investment in a variety of digital advertising channels such as native, video, mobile, content and more in order to better educate and inspire healthcare consumers.
But whatever digital channels healthcare marketers choose, the environment matters. Consumers make snap judgments about brands based on adjacency. Over two-thirds of your audience will feel less favorably towards a brand if its placed next to untrustworthy, offensive, or low-quality content. Fortunately for brands the flip side is also true, which is why it’s imperative that you guarantee ad placements that share digital space with premium content. With Oath’s reputation as a trusted publisher, healthcare brands can experience peace of mind knowing their consumers will make positive associations that will increase brand loyalty.
Your social media presence helps you engage consumers and stay in tune with the market. But it also paves the way for brand impersonators, counterfeiters and scammers to exploit your brand.
Download this informative white paper to understand the benefits of incorporating a brand protection component into your social media program. Learn practical, proven steps you can take to complete your social media strategy–and preserve brand health and customer trust.
Learn about the flourishing medical group practice market and find out how to best position your product or service in front of this affluent consumer base. Listen to an informative 15-minute podcast and understand what Medical Group Practice Management Association (MGMA) members are looking for in the ideal vendor relationship. Hear what six MGMA members had to say about what they value - and what they avoid - when doing business with new companies.
Published By: Godfrey
Published Date: Oct 02, 2008
It’s not unusual for business-to-business companies to cut communications budgets when faced with uncertain times like economic downturns, mergers/acquisitions, reorganization, significant competitive threats, technology changes and the like.And yet, it is precisely these situations in which communications that support the brand are most helpful. If there’s ever a time when you need the strength, continuity, and support of a healthy brand, it’s when there’s uncertainty.
Many companies offer great programs to help employees, but how they fit together isn't always clear. To drive employee awareness, discover the merits and best practices of three key branding approaches for your health and wellness benefits.
There are three options for creating a distinct brand for your workplace health and wellness programs. You can use your existing corporate brand, create a new and distinct sub-brand for your programs, or use a third party’s brand as the foundation of your health and wellness initiatives. Each of these branding options has its benefits and challenges, depending upon your goals. In this paper, we’ll discuss the merits of these branding options and help you understand how they can impact your health and wellness initiatives.