Once considered experimental merchandising for adventurous retailers and cash-strapped entrepreneurs, pop-up stores have become an established national phenomenon and a legitimate means of testing product, generating buzz, building brand awareness, and driving sales for big-name retailers and ambitious upstarts alike. Growth in mobile broadband technology is expanding the possibilities for a diverse array of applications in mobile pop-up. Furthermore, the “fly-by-night” qualities that might have characterized early pop-ups have now been supplanted by dependable, secure infrastructure solutions that put temporary retail locations on par with their more permanent counterparts. Download the whitepaper to learn more!
Published By: Motorola
Published Date: Oct 30, 2007
For many wireless broadband network operators, the term "unlicensed reliability" is seen as an oxymoron. For many, the idea of building a high-speed network in the unlicensed band isn't a good one. A great deal has been said about crowded frequencies, self-interference and costly network rips. About how microwaving popcorn can cause interference. About disgruntled and perplexed customers. And ex-customers.