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Published By: Marketo     Published Date: Feb 11, 2019
Beyond the time-saving and efficiency benefits, marketing automation enables business processes that are essential to any modern marketing department. For B2B companies, this includes lead nurturing, lead scoring, and lead lifecycle management. For B2C companies, it includes cross-sell, up-sell, and customer loyalty. And for all companies, it includes marketing ROI analytics. Nurture relationships with leads that aren't ready to buy. On average, only 20% of leads are sales-ready when they first come in. This means you need a disciplined process – known as lead nurturing – to develop qualified leads until they are sales-ready. Done well, nurturing can result in 50% more sales leads at 33% lower cost per lead. Retain and extend customer relationships. The marketer's job is far from finished once someone becomes a customer. For most industries, the real value comes from retaining and deepening the customer relationship over time. This includes selling more of the same product to the cus
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Marketo
Published By: Dun & Bradstreet     Published Date: Oct 21, 2016
It is important to understand the different business situations where traditional predictive analytics can be best applied and where anticipatory analytics may be a more appropriate approach to solve the business problem. One is not necessarily superior to the other – it’s about which methodology is best utilized in solving the specific business problem. Conventional response modeling, revenue potential modeling, wallet share analysis, traditional risk scoring and other analytic practices will always be important tools for businesses far-and-wide, but as more companies focus on analytics to inform growth, they’ll have employ the right team and identify the right partners to work with in order to successfully leverage anticipatory analytics to gain a competitive advantage. Looking forward, we anticipate anticipatory analytics playing an important role in your future. Download this white paper to learn more.
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Dun & Bradstreet
Published By: Eloqua     Published Date: Jan 13, 2012
B2B purchasing in a Web 2.0 world has become an interactive process driven by customers. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes like lead scoring and nurturing to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
    
Eloqua
Published By: SAP Inc.     Published Date: Jul 28, 2009
Data quality is an elusive subject that can defy measurement and yet be critical enough to derail any single IT project, strategic initiative, or even a company as a whole.
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roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management, crm, business intelligence, referential integrity, sql, data quality scoring, target marketing
    
SAP Inc.
Published By: Oracle     Published Date: Jan 21, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, email marketing, emerging marketing, social media, internet marketing, crm & customer care
    
Oracle
Published By: Eloqua     Published Date: Sep 28, 2011
B2B purchasing in a Web 2.0 world has transformed into an interactive process driven by the customer, not the vendor. Learn how using clickstream data to target buyers' motivations allows marketers to trigger automated processes to drive better leads for sales.
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digital body language, sales lead management, lead management system, lead nurturing, b2b social media, b2b software marketing, marketing white paper, lead generation, business to business advertising, social media optimization, b2b lead generation, lead scoring
    
Eloqua
Published By: SAP     Published Date: Jun 23, 2009
Learn the importance of Data Quality and the six key steps that you can take and put into process to help you realize tangible ROI on your data quality initiative.
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roi, data quality, sap, return-on-investment, crm, erp, enterprise resource management, customer relationship management, crm, business intelligence, referential integrity, sql, data quality scoring, target marketing
    
SAP
Published By: Iovation     Published Date: Sep 25, 2009
Online businesses today face a daunting battle in combatting online fraud and abuse. Existing identity-based and credit risk scoring systems are being challenged by fraudsters and fraud rings. They capitalize on cheap identities they use to repeatedly target a business or industry. Using device identification to establish device reputations and expose repeat offenders and fraud rings changes everything.
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software-as-a-service (saas) solution, device identification technology, discovery of hidden associations, fact-based fraud management, ip geolocation data, reputation sharing, audit logs, reputation trust rules, shared device reputation
    
Iovation
Published By: Oracle     Published Date: Jan 22, 2014
Organizations across all sizes and industries are leveraging tools to simplify business. Traditionally, marketing technology has been very task specific, designed to operate within a single functional silo such as email campaign management or lead scoring. But marketers know the value and significance of aligning marketing automation, sales force automation (SFA), and customer relationship management (CRM) platforms in the cloud — a task that can be easily accomplished through the implementation of Marketing Technologies.
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marketing technology, modern marketing, tenants, customer journey, segmentation, lead generation, eloqua, oracle, email marketing, emerging marketing, social media, internet marketing, crm & customer care
    
Oracle
Published By: CA Technologies     Published Date: Aug 19, 2014
IT organizations are increasingly being called upon to cost-effectively deliver reliable support for the entire catalog of business services, or risk outsourcing to a managed service provider.
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ca technologies, capacity management, business automation, business intelligence, business scoring
    
CA Technologies
Published By: SAS     Published Date: Feb 09, 2016
This report from Chartis provides an independent evaluation and description of leading practices from SAS as well as its competitive position in the market using the Chartis RiskTech Quadrant® for Enterprise Stress Testing Systems. This report also includes a brief look at: • The demand side trends outlining key business and regulatory challenges. • The supply side focusing on the technology landscape for enterprise stress testing. The RiskTech Quadrant® uses a comprehensive methodology of in-depth independent research and a clear scoring system to explain which technology solutions meet an organization’s needs. Chartis considers SAS to be one of the leading vendors of enterprise stress testing systems for the financial services industry.
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sas, chartis, enterprise stress testing system, best practices
    
SAS
Published By: Oracle Corp.     Published Date: Sep 07, 2012
Dubai Customs leveraged Oracle Database and Oracle Business Intelligence, among other solutions, to achieve business intelligence from customs declarations-gaining risk assessment and risk scoring capabilities, and valuable insight.
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soa, service-oriented architecture, oracle, dubai customs, case study
    
Oracle Corp.
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