B2B transactions are no longer driven by sales.
At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even talks to someone in sales.
To succeed in this new business climate, smart businesses are adapting and realizing that the next frontier is to read and respond to the “Digital Body Language” of their prospects. This new body language is revealed through online activities such as website visits, white paper downloads, and email responses.
Find out more about Digital Body Language. Download “Reading and Responding to Your Prospects’ Buying Behavior in the Online World"
Rather than simply enhancing and supporting traditional methods, the use of digital technologies should enable brand new types of innovation and creativity. However, most of us have grown up with rigid, legacy technology-based business systems—process-oriented and mostly built around predictable, repeatable steps. If this sounds familiar, your business model may now be under threat from “digital Darwinism”—a tipping point caused by digital technologies and downstream market effects. Or perhaps nimbler, lower cost-base competitors are about to overtake you with a more innovative approach, better use of data or smarter use of technology. In this climate, “business as usual” is certainly no longer good enough.
Business growth. Everyone wants it, but only a few achieve it on a sustainable basis in today’s uncertain climate.
This expert guide explores the key pathways that are essential junctures in any business’s growth journey, and shines light on the personal stories and key decisions from the CEOs who have been there and done it. The report offers practical guidance to private businesses from multi-generational family and Private-Equity backed businesses through to owner-managed and fast-growing scale-ups.
Read this report to understand:
•Going Global: how to navigate and launch an international business
•Acquisition: how to identify the right target, assess its value and oversee a successful integration
•Innovation and technology: how to enable innovation to flourish and how to harness the power of technology to accelerate your business
•Team: how to ensure you have the right people and skills to take your business to the next stage
•Investment: how to secure the right type of fundin