These days, everyone knows people use multiple channels for shopping, researching products, and communicating with friends and colleagues. Marketers have responded by using a variety of channels to communicate their message. In fact 55% of marketers use at least 10 channels within their marketing channel-mix according to the findings of recent Aberdeen research.
The facts are:
Utilizing multiple channels has become the ‘new normal.'
Simply adding yet another channel within the channel-mix is not enough for marketers to differentiate their business.
Instead, savvy marketers distinguish themselves by orchestrating campaigns across all channels to deliver truly personalized and consistent conversations.
Download this guide to learn the business value marketers derive by mastering orchestration of omni-channel marketing campaigns. It’ll also reveal several building blocks marketers must use to achieve superior results.
Flexible work arrangements (FWAs) can come in many forms, including telecommuting, compressed workweeks and flexible scheduling that allows employees to perform tasks outside of core business hours. Improvements in technology have made FWAs possible for a broader segment of the labor force, but some of these arrangements have yet to achieve widespread acceptance in many organizations’ workplace cultures. However, SHRM research shows that participation in some FWAs has risen in recent years, and these measures have yielded positive results for companies’ recruitment and retention efforts, as well as their employees’ development and productivity.
When the right approach is applied, analytics can drive more effective marketing strategies. While marketers understand the role analytics plays within the organization, most are not leveraging analytics to really drive enterprise performance. We surveyed 100+ business leaders to understand the state of analytics maturity across today’s leading organizations, uncovering common challenges teams are facing in their quest to use data and analytics to deliver a competitive advantage.
What We Uncovered:
- 73% of analytic professionals claim to work for an analytically-driven company
- Only 42% of companies have a strategy for using analytics across the enterprise
- Just 38% of companies share results of their analytic insights outside their department
- 81% of organizations rely on 3rd parties for at least some portion of their analysis
Download the report to learn how marketers, like yourself, view themselves in light of using analytics to drive their business.
Published By: Concur ENT
Published Date: May 11, 2018
Business travel accounts for the majority
of your employee expenses. Travel and
expenses are intrinsically linked, so why
not manage them together?
When you combine travel and expense, some
questions are easier to answer:
• Where can I find a full picture of travel and
• Are expense claims aligned to my travel policy?
• Can I reclaim some VAT?
To connect travel and expense management,
businesses usually look for software that can
manage both processes from beginning to end.
This is commonly referred to as an integrated
solution. The results could be cost savings,
faster delivery or improved employee adoption
Create an environment where employee and managers can track assigned activities, communicate job performance expectations, and define goals that are aligned to business objectives. Performance management ensures that everyone is focused on the right initiatives to deliver results.
Competitive enterprises that embark on big data strategies do so with the expectation that their businesses will transform. They don't just want answers from the data they collect and analyze, they want results. Be it with small, fledgling trials or large, cross-functional efforts, these enterprises want to see clearly how big data can make a difference - with their customers, their processes, their bottom lines and, most important, with growing the business.
To help us understand what business leaders think about ‘the cloud’ and the impact of cloud collaboration to their businesses, we asked Forbes Insights to conduct research. In response, Forbes surveyed over 500 senior executives from global companies with sales ranging from $250 million to over $20 billion, and interviewed 15 executives. The study examined the ways business leaders increasingly look at cloud collaboration as a way to increase productivity, accelerate business results, and enhance innovation and collaboration across borders and functions.
"Today, IT’s customers are more mobile and global than ever before and as such expect their applications and data to be available 24x7. Interruptions, whether planned or unplanned, can have a major impact to the bottom line of the business.
ESG Lab tested the ability of clustered Data ONTAP to provide continuous application availability and evaluated performance for both SAN and NAS configurations while running an Oracle OLTP workload. Check out this report to see the results."
Published By: ServiceNow
Published Date: Nov 22, 2013
An effective service catalog enables IT to deliver business services that are more customer and service focused, which results in higher customer satisfaction, provides standardization and consistency and increases IT visibility across the organization.
As a professional with influence over the customer experience your business provides to your customers, you likely have a sense of which organizations are getting it right, whether they're your direct competitors or sources of inspiration in another line of business. While you can try to mimic, replicate or establish your own benchmarks to measure against based on these success stories, there's nothing more valuable than hearing how it's done directly from the pros.
Check out our free e-booklet to learn from six companies that transformed their digital customer experience and saw measurable results in customer satisfaction, operational costs, employee productivity, and more.
Published By: Rackspace
Published Date: Nov 11, 2019
Spiraledge is a health and ecommerce company in the online retail, activity tracking and farm management spaces.
The Obstacles They Faced
The online retailer needed to improve scalability, performance and agility to reduce the risk of unpredictable traffic causing outages or bad customer experiences.
What Spiraledge Achieved with Rackspace and GCP
After completing a 13TB migration, Spiraledge’s new Google Cloud Platform is more responsive to traffic spikes and has increased key business results from R&D platform innovations.
Published By: Location3
Published Date: May 29, 2019
LOCALACT was created by Location3 to scale local digital marketing programs to drive positive business results for franchisees and local businesses, while providing complete transparency into local marketing performance for all users.
LOCALACT helps business owners promote their locations with targeted paid advertising, manage their online presence, respond to reviews and clearly understand how their marketing dollars are driving actual business results. Franchisees and business owners enrolled with LOCALACT can access a variety of performance metrics by logging into their online dashboard at any time, including:
• Paid Search & Paid Social Advertising
• Listing Insights & Health
• Customer Reviews & Responding
• Site Traffic & Search Visibility
Today’s software and systems engineers are being challenged to balance speed of delivery with improving quality, reducing cost and minimizing risk. Managing changes to code and configurations through development, staging, user acceptance and production environments can be challenging. Having more “production-like” environments that can be controlled and serviced by the development team can add value, eliminate waste and speed delivery. Creating such environments can eliminate risk because more errors can be found well ahead of production deployment when they are less costly to fix. IBM can help you adopt agile methods improve your execution and deliver high-quality software for better business results
Talent Intelligence - Key to US Business Success: Read this paper to learn how HR can provide accurate, accessible talent intelligence and generate insights for Line of Business managers to drive better business results.
Integrated Talent Management: Improving Business Results through Visibility and Alignment: Research shows the vast majority of organizations have only achieved integration across two or more elements of talent management, those that have are reporting superior performance gains.
Published By: Teradata
Published Date: May 02, 2017
To understand the challenges and opportunities with the Internet of Things, MIT Sloan Management Review’s 2016 Global Executive Study conducted a comprehensive study with business executives, managers, and IT professionals globally. Through the survey results and interviews with subject matter and industry experts, MIT Sloan Management Review was able to reveal the business value and competitive issues from the Internet of Things (IoT). This comprehensive report dives into data sharing with competitors, analytic talent management, and the intersection with governing the data. Analytics is unsurprisingly is shown as the key to IoT success.
This brochure talks about the IBM Technical Support Services and it helps: Mitigate business risk with services from a forward-thinking industry innovator, Enhance IT availability with a virtually unmatched global infrastructure, Support your unique needs with extensive, flexible and customizable service options, Facilitate easier access to the support you need, Reduce complexity with a single point of contact for nearly all your IT needs, and Facilitate a positive return on investment and performance results
Read this white paper to discover how predictive analytics and cognitive commerce make it possible to get instant access to integrated information and actionable insights so you can deliver superior—and profitable—interactions with customers.
Databases tend to hold an organization’s most important information and power the most crucial applications. It only makes sense, then, to run them on a system that’s engineered specifically to optimize database infrastructure.
Yet some companies continue to run their databases on do-it-yourself (DIY) infrastructure, using
separate server, software, network, and storage systems. It’s a setup that increases risk, cost, complexity, and time spent deploying and managing the systems, given that it typically involves at least three different IT groups.
Published By: Genesys
Published Date: Jun 20, 2013
The right contact center is a business advantage, because delivering exceptional service to your customers improves their satisfaction and loyalty, and results in increased revenues. The right contact center can also reduce TCO by reducing the need for IT support and replacing inflexible voice-only ACDs that have become expensive to maintain across one or many sites.
Published By: Red Hat
Published Date: Sep 25, 2014
When a company sells services to a consumer audience primarily through a Web user interface (UI), that Web UI had better be online and available, all the time, especially if you are an airline. Such is the real-world scenario that faces Chris Skretowski, Linux Specialist at Devon, United Kingdom-based Flybe, Europe's largest regional airline.
Despite being a relatively small IT function, it powers a regional airline with over 1,700 employees and 55 aircraft, and the company has big ambitions, driven top down by a new CEO who believes that technology adoption and use can make a real difference in the company's bottom line. Having a board that is supportive of IT as a strategic business driver means there is lots of open air ahead for Skretowski, who is responsible for all the Linux infrastructure that front ends the company's missioncritical Web presence.
Flybe was one of the 21 companies that were interviewed for quantitative results on their operations as part of an IDC ROI analys
Published By: Delphix
Published Date: Jun 27, 2014
Packaged application development teams frequently operate with limited testing environments due to time and labor constraints. By virtualizing the entire application stack, packaged application development teams can deliver business results faster, at higher quality, and with lower risk.
Providing a consistent picture of the customer household to every line of business results in more lead conversion, cross-selling opportunities and an outstanding customer experience.
In this webinar, Kennebunk Savings Bank shares how it transformed its business by breaking down silos, increasing sales effectiveness and orienting all lines of business around the customer.
An analytics revolution is upon us. Knowledge workers are in short supply, the competition for talent has gone global; turnover is rising; and employee engagement is stagnant at best. How can companies attract, retain, and develop employees who can drive business results and have the data to back up these decisions? A recent survey found more than 80% of respondents said that they needed talent-related insights to make business decisions. Yet most enterprises still base talent decisions on gut feeling. Few can offer analytic evidence to support their hunches. Now, finally, analytics are beginning to drive decisions about people.