buyers guide

Lead generation has become an important strategy for modern marketers, as they strive to create demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In today’s complex world, marketers should use lead generation to build brand awareness, nurture prospects and customers, qualify leads, and ultimately generate measurable revenue. In this comprehensive, 160 page guide, we cover topics ranging from content marketing and website SEO to telesales and content syndication — all through the lens of lead generation. Packed full of checklists, charts, and thought leadership from the leading experts in marketing today, TheDefinitive Guide to Lead Generation will teach you how to collect information from prospects across every channel, and deliver the highest quality leads to your sales team. ResizedImage389253 dog with laptop lead generation You’ll learn how to: Define a lead and understand his or her buying journey Build a robust lead generation strategy t

This comprehensive PBX Buyers Guide explores the PBX technology (both hosted and traditional) and empowers the mid to enterprise business PBX buyers with critical information necessary that is helpful in selecting the right phone system for any business.

Audience segmentation is key for successful ad campaigns. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE Technologies shares insights and solutions to buying location data for better audience segmentation. Find out about the challenges and questions to ask when buying location data and download the Buyers Guide for Marketers.

Data is the fuel of all marketing activities. Customers and prospective buyers are savvy, empowered, and carry high expectations for personalization across all interactions. Without the right data—at the right time—as well as the most effective strategies in place to manage our data sources, our communications and offers are dead on arrival. A one-size-fits-all approach to marketing is not a sound tactic—it’s a marketing fruitcake that no one wants to receive. It’s time to get down with data to delight your audience and provide them with the personal experiences they deserve. Read the marketing essentials guide now.

Many great choices abound, but you have to think carefully through the buying decision. The good news is, the ever-widening array of hardware choices provide IT buyers with matches to specific end user needs. The challenge is figuring out what choice is the right one. Focus on user productivity and cost controls as guidelines to start the refresh process. This infographic shows how.

This comprehensive and easy-to-follow guide is designed to help businesses to evaluate UC solutions, and to select the right one for their needs.

When buying a workstation, price-performance matters. But it’s not the only consideration. Also important is aligning features and capabilities with user applications and workloads. So are system optimization, expandability and support. While many buyers — especially in graphics, video and multimedia fields — might consider Apple’s iMac, iMac Pro and MacBook Pro models best suited to their needs, they may be selling themselves short in many ways. This paper provides a checklist for buyers to compare Apple’s newest high-end offerings with the latest Dell Precision wokstations. Download this guide from Dell and Intel® to learn more. Intel Inside®. Powerful Productivity Outside.

More than 2 million web pages are added every day, tens of thousands malicious. How do you keep up with the volume & increasing sophistication of web-based threats? Deploying modern web security solutions, such as Secure Web Gateways, can go some of the way to help. This white paper from BlueCoat acts as a buyer’s guide, designed to help you determine the key areas you should focus on during your search for the best Secure Web Gateway solution.

More than 2 million web pages are added every day, tens of thousands malicious. How do you keep up with the volume & increasing sophistication of web-based threats? Deploying modern web security solutions, such as Secure Web Gateways, can go some of the way to help. This white paper from BlueCoat acts as a buyer’s guide, designed to help you determine the key areas you should focus on during your search for the best Secure Web Gateway solution.

Learn what features to look for when comparing work management tools for your marketing team.

This guide gives an in-depth view into Marketing Work Management (MWM), a groundbreaking work approach that addresses how marketing and creative teams can be most productive in every phase of the marketing workflow.

Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.

Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.

Discover how data management platforms can enable marketers to tackle growing data challenges, create powerful customer insights and set up marketing campaigns that increase revenues and significantly decrease media wastage.

What are the key selection criteria to consider when your small or medium-sized business is evaluating VoIP?

This whitepaper helps organizations to select the best PKI solution to meet their business and security needs. It outlines key questions to be considered during the selection process to ensure the aforementioned requirements are addressed.

This whitepaper helps organisations to select the best PKI solution to meet their business and security needs. It outlines key questions to be considered during the selection process to ensure the aforementioned requirements are addressed.

Replacing your legacy ERP solution is easier than you think. In our Buyer’s Guide, you’ll find out how to choose the right solution, what to look out for and find out how companies like yours made the switch.

This whitepaper provides details about cloud networking, the state of the cloud market, and its benefits.

This paper discusses two approaches for efficient WLAN design. Learn more about the advantages and disadvantages of these two approaches. Both let you integrate 802.11ac into your WLAN and both can help lay the foundation for future, high-speed technologies.

This paper describes how to eliminate the complexity and cost of traditional wireless networks and create one that is ready for mobility.

Learn how organisations can easily and securely on-board a range of users and devices by issuing individual pre-shared keys on the same SSID.

In diesem Dokument sind Details über Cloud-Networking, die Situation auf dem Cloud-Markt und dessen Vorteile angegeben.

In diesem Dokument werden zwei Ansätze für eine effiziente WLAN Gestaltung erörtert. Mit beiden können Sie 802.11ac in Ihr WLAN integrieren und es wird eine Basis für zukünftige Hochgeschwindigkeitstechnologien geschaffen.

In diesem Dokument wird beschrieben, wie die Komplexität und Kosten herkömmlicher drahtloser Netzwerke beseitigt und ein mobilitätsbereites Netz erstellt werden kann.