Published By: Sitecore
Published Date: Mar 24, 2017
Getting started with personalization can seem overwhelming. We show you how with 10 easy tactics, from distinguishing between first-time web visitors and existing customers, to using real-time data to understand which calls to action will lead to conversions.
Your contact center is a hotbed of activity, constantly processing calls and emails, chats and social media posts, problems and solutions. As a result, it generates the kind of “big data” that other departments wish they had. But collecting that data is just the beginning. The next step is turning it into a plan of action.
Published By: Qualtrics
Published Date: Oct 04, 2018
Advertising is a high-risk game. Done well, ads break through the noise, spark conversations about your brand, drive demand, and boost sales. Done poorly, ads bury your messages, damage your brand image, fail to generate revenue, and waste budget on expensive campaigns that fail to deliver.
With so much on the line, getting your ads right is crucial. How do you ensure success? Ad testing.
As the name implies, ad testing is validating your ad with your target audience prior to launch. You can test individual portions of your ad, like messaging, headlines, visuals or calls to action, or even initial reactions to early ad concepts.
Ad testing gives you the following benefits:
• Predict the effect on purchase intent
• Make informed go or no-go decisions on a specific ad launch
• Understand how your brand is perceived
• Get the highest ROI from your ad spend
Ad testing is one of the best ways to protect your advertising budget and maximize the chances of landing the right messaging with you
In the rush to digital, B2B marketers have ignored a crucial element that salespeople and buyers need: direct human interaction. Sales teams know that calls close customers, and 97% of B2B technology buyers want direct interactions with the provider during the research and purchase process. So why have we left voice conversations behind?
In order to get more sales qualified leads and master marketing automation in a multichannel world, we need to bring back human engagement. Join Invoca and guest Forrester Analyst Lori Wizdo as they examine:
Talk just got cheaper. Thanks to the Internet, you no longer have to invest in expensive business PBX phone systems or pay handsomely for long distance calls. Internet phone systems can provide you with the same features you are accustomed to at a fraction of the cost. And they can go even further, enhancing your productivity and giving you new ways of getting your work done.
Published By: Genesys
Published Date: Aug 13, 2009
Your company likely has a contact center that efficiently and effectively handles customer interactions via telephone calls as well as through channels such as text chat, SMS, and e-mail. Yet are you aware that the contact center handles just a fraction of the activities that impact the customer experience throughout your business?
The average American worker sends more than 10,000 emails each year - for a company of 500, that's more than 5 million emails sent from your domain. That's 5 million brand impressions and clickable calls-to-action you could be missing out on. Employee email signatures are a massive marketing channel you've been missing out on. Here are 28 creative email signature examples used by some of the world's leading brands.
Connecting to a database requires a number of independent layers. The application needs to incorporate software that establishes the connection and calls to the database. A database connectivity layer needs to be in place to help manage security, communications, and data flow with the database. The database has a set of interfaces that help translate the client requests into actions within the database engine. And with the advent of .NET, the costs of managed versus non-managed code must also be considered.
Did you know that if you improve at something 1% each day, you will be twice as good at it in just 2 ½ months? Imagine getting 2x better results from your break-in emails or cold calls.
In this guide, you'll learn 10 ways that you can improve your results with easy changes to what you’re doing each day. From testing your email anatomy to using personalized video to break-in to new accounts, you’ll learn actionable tips that you starting using TODAY.
With competition growing for your prospects’ attention, it’s never been more important to create powerful messaging that builds a bridge between an issue that’s on their minds and your company’s solution or service. This white paper outlines three steps for creating relevant messages and effective calls to action.
How effective is your mobile app development process when it comes to meeting customer needs and business objectives? IBM commissioned Forrester to identify the key drivers of successful mobile apps and the costs of failure -- for both customer-facing and enterprise applications.
Watch the webcast to understand the key cost drivers and why it’s more important than ever to get this right due to what Forrester calls the “mobile mind shift.” IBM customer, Bank of Montreal, also shares their mobile app dev story. A good app can increase traffic, sales, productivity and brand satisfaction. And a bad app will do the opposite (you could risk doubling your costs if you’re not mindful of the key cost drivers).
How effective is your mobile app development process when it comes to understanding customer needs and delivering the right apps at the right time?
IBM commissioned Forrester to identify the key drivers of successful mobile apps and the costs of failure -- for both customer-facing and enterprise applications.
Watch the webcast to understand the key cost drivers and why it’s more important than ever to get this right due to what Forrester calls the “mobile mind shift” and the competitive reality of “mobile moments.” We also invited our customer, Bank of Montreal, to share their mobile app dev story.
A good app can increase traffic, sales, productivity and brand satisfaction (see what happened for the Bank of Montreal). And a bad app will do the opposite (you could risk doubling your costs if you’re not mindful of the key cost drivers).
After several years of relentless hardware and software innovation, the mainframe is at an inflection point. It’s quickly moving from being a supporting platform of transaction revenue to becoming a source of revenue growth and innovation. Organizations are evolving toward what IDC calls the “connected mainframe.” This evolution to the platform is also enabling the mainframe to play a central role in organizations’ digital transformation (DX) journey. Key steps in achieving the connected mainframe require that organizations modernize and integrate the platform with their internal and external environments. IDC finds that these modernization and integration initiatives lead to new business innovations, which in turn are driving revenue growth.
Early adopters of a connected mainframe strategy have achieved more than 300% return on investment (ROI). Over 50% of the benefit value came from business productivity gains, realized from higher transaction volumes, new services, and/or business